Pixlee

Leading UGC platform for e-commerce and retail brands, merged with TurnTo Networks in 2021

Pixlee is a user-generated content (UGC) marketing platform that helps brands collect, curate, and publish authentic customer photos and videos across their marketing channels. The platform enables businesses to leverage social proof by discovering content from social media, requesting content directly from customers, and displaying it across e-commerce sites, digital ads, email campaigns, and other marketing touchpoints. Pixlee serves as a bridge between social media engagement and e-commerce conversion, helping brands build trust and drive sales through authentic customer content. In 2021, Pixlee merged with TurnTo Networks to form Pixlee TurnTo, creating a comprehensive customer experience platform that combines UGC with ratings, reviews, and community Q&A capabilities. This merger positioned the combined entity as a more robust player in the social commerce and customer content space, serving major retail and e-commerce brands. The platform is particularly significant in the AdTech ecosystem as it addresses the growing consumer preference for authentic, peer-generated content over traditional advertising, helping brands capitalize on the social proof phenomenon to improve conversion rates and customer engagement.