Pixlee

A recognized mid-market leader in UGC and influencer marketing, known for visual content curation and social commerce capabilities before merging into Emplifi.

Pixlee was a leading user-generated content and influencer marketing platform founded to help brands harness the power of authentic customer and creator content. The platform enabled marketers to collect UGC from social media channels like Instagram, TikTok, and Twitter, then curate and publish that content across websites, email campaigns, and digital advertising to drive engagement and conversions. Pixlee served a wide range of consumer brands, particularly in retail, fashion, beauty, and lifestyle sectors, positioning itself as a bridge between social proof and performance marketing. In 2022, Pixlee merged with TurnTo, a customer ratings and reviews platform, to form Emplifi (operating under the combined brand Pixlee TurnTo before full integration). This merger brought together UGC, influencer marketing, and customer reviews capabilities under one roof, creating a more comprehensive social commerce and customer experience solution. The combined entity was subsequently integrated into Emplifi, a customer engagement platform that also absorbed Socialbakers, further expanding its social media marketing and analytics capabilities. Pixlee's legacy lies in pioneering the use of authentic visual UGC as a performance marketing asset, helping brands like Casper, Benefit Cosmetics, and Guess demonstrate social proof at scale. Its technology and approach to community-driven content influenced how modern brands think about integrating customer voices into their digital marketing strategies. Today, its capabilities live on within the broader Emplifi platform.