Influence.co

Mid-tier influencer marketing platform serving brands and agencies with marketplace and software tools

Influence.co is an influencer marketing platform that serves as a marketplace and software solution connecting brands with social media influencers across multiple platforms including Instagram, YouTube, TikTok, and others. The platform provides tools for influencer discovery, campaign management, analytics, and relationship management, enabling brands and agencies to execute influencer marketing campaigns at scale. Founded in the mid-2010s, Influence.co positions itself as a comprehensive solution for both influencers looking to monetize their audience and brands seeking authentic partnerships. The platform operates in the rapidly growing influencer marketing sector of the AdTech ecosystem, offering both self-service tools for smaller brands and managed services for larger campaigns. Influence.co differentiates itself by maintaining a vetted network of influencers and providing detailed analytics and performance tracking capabilities. The company serves a diverse range of clients from small businesses to enterprise brands, facilitating connections and campaign execution in an increasingly important channel for digital advertising.