Zoomph

A leading sponsorship valuation and social analytics platform focused on the sports and entertainment vertical, competing with Nielsen Sports and other measurement providers

Zoomph is a data-driven sponsorship valuation and social media analytics platform purpose-built for the sports and entertainment industry. The platform enables teams, leagues, brands, and agencies to measure the ROI of sponsorships by analyzing social media activity, audience demographics, and media exposure across channels including Twitter/X, Instagram, Facebook, YouTube, and broadcast. Zoomph's proprietary valuation methodology translates digital impressions and engagement into tangible dollar values, giving rights holders and sponsors a common currency for evaluating partnership performance. Founded in 2012 and headquartered in Herndon, Virginia, Zoomph grew to become a recognized player in the sports analytics and sponsorship intelligence space, serving major professional sports leagues, collegiate athletic programs, and Fortune 500 brand sponsors. The company was acquired by NeuLion (later rebranded as Endeavor Streaming) and subsequently its technology and client relationships became part of a broader sports media and data ecosystem. Despite the acquisition, Zoomph has continued to operate as a distinct brand, maintaining its product suite and customer base in the sponsorship measurement market. In the competitive AdTech and sports analytics landscape, Zoomph differentiates itself through deep integrations with social platforms, real-time audience segmentation, and a focus on the unique measurement needs of sports sponsorships. Its tools are used to benchmark sponsorship value, identify audience personas, and demonstrate the tangible impact of marketing investments — making it a critical tool for both rights holders seeking to justify sponsorship pricing and brands evaluating the effectiveness of their sports marketing spend.