Emma Armstrong
Emma Armstrong serves as CEO of BBDO New York, one of the most storied creative agencies in the advertising industry and a flagship office of the global BBDO network. BBDO NY has long been recognized for producing culturally resonant, award-winning work for major brands, and Armstrong leads the agency's business operations, client relationships, and strategic direction in that tradition. Armstrong rose through the ranks of the agency world with a background rooted in account management and client leadership. Her ascent to the CEO role at BBDO NY reflects both her business acumen and her ability to navigate the evolving demands of modern advertising, where creativity must intersect with data, technology, and shifting media consumption habits. Under her leadership, BBDO NY has continued to serve a roster of major global clients while maintaining its reputation as a creatively driven shop. Armstrong represents a generation of agency leaders tasked with preserving the craft of advertising while adapting agency models to meet the demands of an increasingly fragmented media landscape.
Last updated Oct 2, 2026 by ATDb automated enrichment
- Years in industry
- 20 years
Bio
Emma Armstrong serves as CEO of BBDO New York, one of the most storied creative agencies in the advertising industry and a flagship office of the global BBDO network. BBDO NY has long been recognized for producing culturally resonant, award-winning work for major brands, and Armstrong leads the agency's business operations, client relationships, and strategic direction in that tradition. Armstrong rose through the ranks of the agency world with a background rooted in account management and client leadership. Her ascent to the CEO role at BBDO NY reflects both her business acumen and her ability to navigate the evolving demands of modern advertising, where creativity must intersect with data, technology, and shifting media consumption habits. Under her leadership, BBDO NY has continued to serve a roster of major global clients while maintaining its reputation as a creatively driven shop. Armstrong represents a generation of agency leaders tasked with preserving the craft of advertising while adapting agency models to meet the demands of an increasingly fragmented media landscape.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Appointed CEO of BBDO New York, one of the most recognized creative agencies in the world
- Sustained BBDO NY's reputation for creative excellence and major client retention during a period of significant industry disruption