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Brief
Essence was rebranded to EssenceMediacom (Jan 2023)— see EssenceMediacom for current status.— See the full lineage →
Essence

Essence

Media AgencyAgencyessenceglobal.com

Essence, now EssenceMediacom, was a global data and measurement-driven full-service agency that merged with Mediacom in January 2023.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2005
HQ
London, England, United Kingdom
Parent
GroupM
Connections
25

AI-drafted from public sources1 source cited

At a glance

Employees
1001-5000
Revenue
$500M-$1B
14integrations8competitors1corporate family
Attribution & AnalyticsMarketing AgencyProgrammatic Platform

About

Was a top-tier global data-driven media agency within WPP's GroupM network before merging into EssenceMediacom in 2023

Essence, now EssenceMediacom, was a global data and measurement-driven full-service agency that merged with Mediacom in January 2023. Essence managed over $4 billion in annualized media spend globally, serving clients such as Google, The Financial Times, Target, NBCUniversal, BP, FrieslandCampina, L'Oreal, and Tesco Mobile. It also operated a dedicated technology business, 2Sixty Technologies, which developed platforms underpinning the agency's client services as well as bespoke technologies for clients including Google. In 2015, Essence became majority owned by WPP and joined GroupM, WPP's media investment management operation. Source 1: wikipedia.org — Essence Global

Business model

Agency

Target market

Enterprise

What they offer

  • Data-Driven Media Planning

    Advanced audience analysis and media planning informed by proprietary data science methodologies

  • Programmatic Buying

    Automated, data-led programmatic display and video advertising across premium inventory

  • Paid Search Management

    Performance-focused search advertising strategy and execution for large-scale advertisers

  • Analytics & Measurement

    Custom measurement frameworks and attribution modeling to quantify campaign effectiveness

  • Social Media Advertising

    Paid social strategy and execution across major platforms including Meta, Twitter, and YouTube

Key features

Data science and analytics at the core of all media decisionsIntegrated digital media planning and buyingAdvanced audience segmentation and targetingCustom attribution and measurement modelingStrong programmatic and biddable media capabilitiesTechnology-forward agency culture

Use cases

Large-scale programmatic media campaigns for global brandsPerformance marketing and paid search optimizationAudience-first media strategy for enterprise advertisersCross-channel media planning and attributionDigital transformation consulting for traditional advertisers

Customer segments

Global technology companiesConsumer packaged goods brandsEntertainment and media companiesRetail and e-commerce brandsFinancial services companies

Tech & specs

Technology stack

Proprietary data analytics platformsGroupM's Choreograph data and identity toolsGoogle Marketing PlatformThe Trade DeskMeta Ads ManagerCustom attribution and measurement tools

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Explore further

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