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Initiative — Media Agency Network | ATDb
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Initiative
A · Ecosystem Services
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initiative.com
Founded 1998
Parent: Omnicom Group
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Last updated May 9, 2026 by jonholm
Industry
Media Agency Network
Target Market
Global Brands, Enterprise Media Buyers
Parent Company
Omnicom Group
Overview
Competitors (5)
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History
Market Position
Top-tier global media agency under Omnicom Media
Connections
Subsidiary of:
Omnicom Group
Competitor:
Goodstuff
,
Hearts & Science
,
OMD
,
PHD
,
Wavemaker
Integrates with:
FCB
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