Travel Media Catches Consumers at ‘Just the Right Place’ for Perception Shift, Says Initiative’s Medford

The moment a consumer starts dreaming about their next vacation might be the most valuable real estate in advertising. Not too early, not too late – somewhere in the middle of the travel planning journey, brands have a rare opportunity to reshape how people perceive them. That sweet spot is driving a 30% year-over-year increase […]

Last updated Jun 11, 2026 by ATDb automated enrichment