Initiative
New York, New York, United States · Founded 1998
5001-10000 employees
Sourced & current · updated Jun 22, 2026Website
Major media planning and buying agency; surviving IPG Mediabrands network post-Omnicom-IPG merger. Founded 1998 (current form; roots to Western International Media 1970). Operates under Omnicom Media platform.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsMarketing AgencyProgrammatic Platform
Top-tier global media agency within IPG Mediabrands, competing among the world's largest media networks with a differentiated culture-first positioning
Ownership
Parent: Omnicom Media Group