Initiative
New York, NY, United States · Founded 1970
1001-5000 employees
Initiative is an American media planning and buying agency that operates as part of IPG Mediabrands, the media division of the multinational holding company Interpublic Group of Companies.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsMarketing AgencyProgrammatic Platform
A leading global media agency within IPG Mediabrands, known for its cultural velocity framework and roster of major brand advertisers across diverse categories.
Ownership
Parent: Omnicom Media