Jonathan Rigby

Jonathan Rigby is a senior media and advertising strategy executive who assumed the role of Global Chief Strategy Officer at Omnicom Media in 2026, bringing deep expertise in integrated media planning, audience strategy, and the evolving media landscape. His appointment reflects Omnicom Media's commitment to strengthening its strategic capabilities as the industry navigates significant shifts in identity, measurement, and data-driven advertising. Prior to joining Omnicom Media, Rigby held senior strategy roles at IPG Mediabrands and its flagship agency Initiative, where he was instrumental in developing and articulating media strategy frameworks for major global clients. His work at IPG Mediabrands positioned him as a recognized voice in how large holding company media groups approach strategic planning in an increasingly fragmented and privacy-constrained media environment. Rigby's career trajectory reflects the broader evolution of the media agency world — from traditional channel planning toward data-informed, audience-first strategy that integrates programmatic, addressable, and emerging media channels. His move to Omnicom Media signals a continued industry trend of holding groups recruiting senior strategic talent to differentiate their media offerings.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Sep 28, 2026