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Will Spence

Operator

Will Spence is the former CEO, UK and Ireland, of Initiative.

Last updated Oct 6, 2026 by the ATDb Editorial Team

Role
Former CEO, UK & Ireland, Initiative
Based
New York, New York, United States
Connections
2

AI-drafted from public sources4 sources cited

Years in industry
15 years

Bio

Will Spence is the former CEO, UK and Ireland, of Initiative. He previously served as global chief operating officer at the agency before being appointed to the top role. Under his leadership, Initiative facilitated the launch of the Disability Comms Playbook in partnership with Channel 4 and Bupa, a resource designed to make inclusive media planning standard practice across the industry. Source 1: marketingreport.one — Channel 4 unveils Disability Comms Playbook - MarketingReport Source 2: wacl.info — How a 'new generation of female leadership' is breaking ...

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Media InvestmentProgrammatic AdvertisingCross-Channel BuyingAudience-Based BuyingMedia NegotiationConverged TVData-Driven Media StrategyAgency Trading
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