Michael Kassan

Michael Kassan is one of the most influential dealmakers and connectors in the media, marketing, and advertising technology industries, best known for founding MediaLink, the strategic advisory and business development firm he built into an indispensable power broker between brands, agencies, media companies, and technology platforms. For nearly two decades, MediaLink served as the behind-the-scenes engine facilitating some of the most significant partnerships, acquisitions, and strategic alignments in the industry, making Kassan a fixture at events like CES, Cannes Lions, and Advertising Week where his firm orchestrated high-level meetings and deal flow. Kassan's career spans decades in media and entertainment law, television, and advertising services before he founded MediaLink in 2003. He grew the firm into a powerhouse that was acquired by UTA (United Talent Agency) in 2021, reflecting the convergence of entertainment, talent, and marketing services. His network and influence extended across virtually every major holding company, streaming platform, and AdTech vendor, giving him unparalleled visibility into industry trends and M&A activity. His departure from MediaLink amid reported disputes with UTA in 2023 marked a significant industry moment. Following his exit from MediaLink, Kassan launched 3C Ventures, continuing his work as a strategic advisor and investor at the intersection of media, marketing, and technology. Despite the turbulent circumstances of his MediaLink departure, his reputation as a connector and dealmaker with deep industry relationships remains a defining asset. He continues to be a sought-after voice on the future of advertising, media consolidation, and the evolving role of technology in brand building.

Last updated Jul 22, 2026 by ATDb automated enrichment · Connections updated Jul 27, 2026