MediaLink

One of the most influential strategic advisory firms in the marketing and media industry, known for its unparalleled relationship network and presence at major industry events.

MediaLink is a high-profile strategic advisory and business development firm founded in 2003 by Michael Kassan, operating at the intersection of marketing, media, and technology. The firm serves as a trusted intermediary and connector across the industry, advising C-suite executives and organizations on strategy, partnerships, M&A, talent, and transformation. Its client roster spans major brands, holding companies, media conglomerates, and technology platforms, making it one of the most influential behind-the-scenes players in the advertising industry. MediaLink is perhaps best known for its commanding presence at major industry events such as CES, Cannes Lions, and the Advertising Week conferences, where it orchestrates high-level meetings, programming, and networking that shape industry deals and relationships. The firm's advisory work spans areas including corporate strategy, go-to-market planning, content and media strategy, and executive leadership consulting. Its unique value lies in its deep relationship capital across virtually every major player in the marketing ecosystem. In 2014, MediaLink was acquired by UTA (United Talent Agency), which significantly expanded its reach and resources, connecting the advertising and media world with entertainment and sports. Despite the acquisition, MediaLink has continued to operate as a distinct brand and advisory practice. The firm has faced some turbulence following the departure of founder Michael Kassan amid controversy in 2023, but continues to operate under UTA's umbrella as a leading advisory entity in the marketing and media space.