Skip to content
Brief
Havas Media

Havas Media

Media Planning & BuyingAgencyhavasmedia.com

Havas Media connects brands with audiences through integrated, data-driven media planning and buying across all channels globally, underpinned by its proprietary 'meaningful media' framework and Village collaboration model.

Last updated Oct 14, 2026 by ATDb automated enrichment

Founded
1968
HQ
Paris, Île-de-France, France
Parent
Connections
50

AI-drafted from public sources9 sources cited

At a glance

Employees
10001+
Funding
N/A
Revenue
$2B+
Stock
Euronext: HAV
23integrations9competitors4corporate family

About

One of the world's top-tier global media agency networks, competing directly with WPP Media, Publicis Media, Omnicom Media Group, and Mindshare

Havas Media is the media division of Havas Group, one of the world's largest global communications groups. Operating across more than 140 countries, Havas Media provides clients with end-to-end media services including strategic media planning, media buying, performance marketing, data analytics, and audience intelligence. The network is built around a 'meaningful media' philosophy, helping brands connect with audiences in ways that matter — combining reach, relevance, and measurable outcomes across all channels including digital, programmatic, social, search, TV, and out-of-home. Havas Media operates through a network of specialist agencies and hubs, including Arena Media, Havas Market, Havas Play, and others, each focused on specific disciplines or verticals. The network leverages Havas's proprietary tools and data infrastructure — including the Converged platform for audience planning and activation — to deliver integrated, insight-led campaigns. Its 'Village' model, which co-locates media, creative, and other Havas disciplines under one roof, is a key structural differentiator designed to foster collaboration and faster campaign execution. As a peer to WPP Media, Publicis Media, Omnicom Media Group, and GroupM's agencies, Havas Media competes at the top tier of the global media agency landscape. It serves a broad range of multinational and regional advertisers across sectors including FMCG, automotive, financial services, luxury, and technology. Havas Group itself is majority-owned by Vivendi, the French media and communications conglomerate, giving Havas Media access to significant media inventory and content partnerships.

Business model

Agency

Target market

Enterprise

What they offer

  • Converged

    Proprietary audience planning and activation platform enabling data-driven media strategy and cross-channel campaign execution

  • Havas Market

    E-commerce and retail media specialist unit focused on performance-driven commerce media solutions

  • Havas Play

    Entertainment, sports, and gaming-focused media and content unit

  • Arena Media

    Independent-minded media agency brand within the Havas Media network

  • Mx (Media Experience)

    Integrated media planning and buying offering combining data, technology, and human expertise

Key features

Integrated media planning and buying across all channelsProprietary Converged audience intelligence platformVillage model co-locating media, creative, and data teamsProgrammatic and performance media capabilitiesGlobal network spanning 140+ countriesMeaningful Metrics framework for measuring media effectivenessSpecialist units for e-commerce, entertainment, and sports

Use cases

Cross-channel media planning and buying for multinational brandsProgrammatic advertising and audience targetingPerformance marketing and e-commerce mediaBrand awareness campaigns across TV, digital, OOH, and socialData-driven audience segmentation and activationSports and entertainment sponsorship media strategy

Customer segments

Multinational FMCG brandsAutomotive manufacturersFinancial services companiesLuxury and fashion brandsTechnology companiesRetail and e-commerce businessesPharmaceutical and healthcare brands

Tech & specs

Technology stack

Converged audience planning platformProgrammatic DSP integrationsData management and clean room technologiesAI-driven media optimization toolsCross-channel attribution and measurement systems

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Corporate history
  1. 1968 · Founded
  2. 2024Absorbed Search Laboratory
View Havas Media’s full portfolio (3) See alternatives to Havas Media See integrations with Havas Media (23)

Explore further

3 views