Havas Media
A · Ecosystem ServicesSubsidiaryDelivers integrated media planning and buying services with a 'Meaningful Media' approach that connects brands with consumers through data-driven insights and creative strategies across all channels.
Last updated Feb 18, 2026
- Industry
- Media Agency Network
- Business Model
- Agency
- Target Market
- Enterprise
- Employee Count
- 5001-10000
- Funding
- N/A
- Revenue Range
- $2B-$3B
- Stock Symbol
- Euronext: HAV
- Parent Company
- Havas Group (owned by Vivendi)
- API Available
- Limited
Market Position
Top 6 global media agency network by billings, part of Havas Group within Vivendi
Overview
Havas Media is a global media agency network and part of the Havas Group, one of the world's largest integrated marketing and communications groups. The agency provides comprehensive media planning, buying, and strategy services across traditional and digital channels, serving major multinational brands and regional clients. Havas Media operates through several specialized units including Havas Market, Havas Sports & Entertainment, and Arena Media, offering data-driven insights and creative media solutions. As a major player in the media agency landscape, Havas Media competes with other holding company networks like GroupM, Publicis Media, and Omnicom Media Group. The network emphasizes its 'Meaningful Media' philosophy, focusing on creating media experiences that are relevant and valuable to consumers while delivering business results for clients. Havas Media operates in over 140 countries and manages billions in media spend annually, making it a significant force in the global advertising ecosystem.
Products & Features
Havas Market
Retail and shopper marketing expertise connecting brands with consumers at point of purchase
Havas Sports & Entertainment
Specialized unit for sports marketing, sponsorship, and entertainment partnerships
Arena Media
Performance-focused media agency specializing in ROI-driven campaigns
Meaningful Media
Proprietary approach to media planning focused on creating valuable consumer experiences
Converged
Data and analytics platform for audience insights and media optimization
Key Features
Integrated media planning and buying across all channelsData-driven audience targeting and insightsGlobal reach with local market expertise in 140+ countriesProprietary research and analytics toolsPerformance measurement and attributionProgrammatic media buying capabilitiesSocial media strategy and executionContent and influencer marketing
Use Cases
Multi-channel media campaign planning and execution for global brandsPerformance marketing and direct response campaignsRetail and shopper marketing programsSports sponsorship activation and entertainment partnershipsDigital transformation and programmatic advertisingBrand awareness and consideration campaignsLocal market activation for multinational brands
Customer Segments
Fortune 500 companiesMultinational brandsRegional enterprise brandsConsumer packaged goods companiesAutomotive brandsFinancial servicesRetail and e-commerceTechnology companies