Havas Media’s Sarah Karges: AI’s ‘Search Answers Sooner’ is Having a Dramatic Impact on Healthcare Marketing

Artificial intelligence empowers patients with faster access to health information and earlier decision-making capabilities, but healthcare marketers must adapt strategies to intersect these accelerated search behaviors with relevant, timely messaging. “AI is really part of the entire patient journey and it’s really about being able to, patients can go search for answers sooner. They are […]