Ross Taylor
Ross Taylor is a senior marketing and media professional known for his leadership at Havas Play UK, the sports, entertainment, and lifestyle marketing division of Havas Media Group. He has been instrumental in shaping how brands connect with passionate audiences through sponsorship, live experiences, and integrated media strategies that increasingly leverage data and programmatic capabilities to measure and optimise partnership value. Taylor's career has been rooted in the intersection of sports marketing and media, working across agency environments to develop audience-first strategies for major brand clients. At Havas Play UK, he has overseen the growth of the agency's capabilities in connecting entertainment and sports IP with modern advertising technology, including audience targeting, attribution, and cross-channel campaign measurement. His influence in the AdTech-adjacent space stems from his work in demonstrating how sponsorship and experiential marketing can be made more accountable and performance-driven through data integration and digital media tools, positioning Havas Play UK as a forward-thinking player in the convergence of entertainment marketing and programmatic advertising.
Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026
- Years in industry
- 15 years
Bio
Ross Taylor is a senior marketing and media professional known for his leadership at Havas Play UK, the sports, entertainment, and lifestyle marketing division of Havas Media Group. He has been instrumental in shaping how brands connect with passionate audiences through sponsorship, live experiences, and integrated media strategies that increasingly leverage data and programmatic capabilities to measure and optimise partnership value. Taylor's career has been rooted in the intersection of sports marketing and media, working across agency environments to develop audience-first strategies for major brand clients. At Havas Play UK, he has overseen the growth of the agency's capabilities in connecting entertainment and sports IP with modern advertising technology, including audience targeting, attribution, and cross-channel campaign measurement. His influence in the AdTech-adjacent space stems from his work in demonstrating how sponsorship and experiential marketing can be made more accountable and performance-driven through data integration and digital media tools, positioning Havas Play UK as a forward-thinking player in the convergence of entertainment marketing and programmatic advertising.
Career
Senior Director
Havas Media Group · Prior to current role
Media and Partnerships Lead
Agency/Media environment · Unknown
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led Havas Play UK's expansion as a specialist sports and entertainment marketing division within Havas Media Group
- Developed data-driven frameworks for measuring sponsorship ROI and audience engagement for major brand clients