TED Consulting

Specialist data consultancy integrated into Havas Creative Network, focused on data strategy and marketing analytics for brands

TED Consulting is a French data consultancy headquartered in Paris that provides data strategy, analytics, and data-driven marketing services to brands and agencies. The firm focuses on helping clients leverage their data assets to improve marketing performance, audience targeting, and customer intelligence. Its expertise spans data architecture, CRM analytics, and marketing measurement. In 2024, TED Consulting was acquired by Havas and integrated into the Havas Creative Network, strengthening Havas's data and analytics capabilities across its agency offerings. This acquisition reflects the broader industry trend of major holding companies bolstering their first-party data and consultancy capabilities to compete in a cookieless, privacy-first advertising landscape. Within the AdTech and MarTech ecosystem, TED Consulting occupies a niche as a specialist data consultancy that bridges the gap between raw data infrastructure and actionable marketing insights. Its integration into Havas positions it to serve a wider roster of global clients through the network's reach while contributing deep data expertise to Havas's creative and media offerings.