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Brief
G

Goodby Silverstein & Partners

Delivers culturally resonant, award-winning creative campaigns that drive measurable business results for major brands through breakthrough storytelling and integrated marketing solutions.

San Francisco, California, United StatesFounded 1983Parent: Omnicom Group

Last updated May 16, 2026 by the ATDb Editorial Team

Industry
Creative Advertising Agency
Business Model
Agency
Target Market
Enterprise
Employee Count
201-500
Revenue Range
$50M-$100M
Parent Company
Omnicom Group
API Available
No
Market Position

Leading independent-minded creative agency within Omnicom Group, consistently ranked among top U.S. creative agencies

Overview

Goodby Silverstein & Partners is a full-service creative advertising agency founded in 1983 by Jeff Goodby and Rich Silverstein in San Francisco. The agency has built a reputation as one of the most creative and effective agencies in the United States, producing iconic campaigns including the California Milk Processor Board's 'Got Milk?' campaign, Budweiser's 'Whassup?', and numerous award-winning work for clients like Chevrolet, Adobe, BMW, and Sonic Drive-In. As a subsidiary of Omnicom Group (acquired in 1998), GS&P operates with creative independence while benefiting from the resources of one of the world's largest advertising holding companies. The agency specializes in integrated creative campaigns spanning traditional advertising, digital marketing, social media, content creation, and brand strategy. GS&P maintains a strong focus on culturally relevant, breakthrough creative work that drives business results for clients. The agency continues to be recognized as one of the industry's most awarded creative shops, consistently ranking highly in industry publications and winning major awards at Cannes Lions, The One Show, and other prestigious advertising competitions. Goodby Silverstein & Partners serves primarily large national and global brands across various industries including automotive, technology, food and beverage, and retail. The agency's collaborative, creative-first culture and track record of producing memorable, effective advertising campaigns has made it a sought-after partner for brands looking to make a cultural impact and drive business growth through creative excellence.

Products & Features

Brand Strategy

Strategic brand positioning, messaging, and go-to-market planning services

Creative Development

Integrated creative campaigns across TV, digital, print, social, and experiential channels

Digital Marketing

Digital-first campaigns, social media strategy, and content creation

Media Planning & Buying

Strategic media planning and buying services in partnership with Omnicom media agencies

Content Production

In-house production capabilities for video, photography, and digital content

Key Features
Award-winning creative team with proven track recordIntegrated campaign development across all channelsStrategic brand positioning and messagingIn-house production capabilitiesAccess to Omnicom Group resources and networkCultural insight and trend analysisData-driven creative optimization
Use Cases
National brand awareness campaignsProduct launch campaignsBrand repositioning and rebrandingIntegrated marketing communicationsSocial media and digital content strategiesSuper Bowl and major event advertisingCause marketing and purpose-driven campaigns
Customer Segments
Automotive brandsTechnology companiesFood and beverage brandsRetail and e-commerceFinancial servicesConsumer packaged goodsQuick service restaurants

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