Goodby Silverstein & Partners

One of the most awarded and culturally influential creative agencies in the United States, known for iconic brand-building campaigns

Goodby Silverstein & Partners (GS&P) is one of the most celebrated creative advertising agencies in the United States, founded in 1983 by Jeff Goodby and Rich Silverstein in San Francisco, California. The agency is renowned for producing culturally iconic campaigns, including the 'Got Milk?' campaign for the California Milk Processor Board, Budweiser's 'Frogs' and 'Whassup?' spots, and work for brands like Chevrolet, Adobe, Pepsi, and the NFL. GS&P has consistently ranked among the most awarded agencies globally, earning recognition at Cannes Lions, the Clio Awards, and the One Show, among others. As a full-service creative agency, GS&P offers brand strategy, creative development, digital and social media, experiential marketing, and production services. The agency is known for its philosophy of combining humor, emotion, and cultural insight to create advertising that resonates deeply with consumers. Its San Francisco roots have also given it a close relationship with the technology sector, allowing it to work with Silicon Valley brands and integrate emerging technologies into campaigns. GS&P operates as a subsidiary of Omnicom Group, one of the world's largest advertising holding companies, which provides it with access to a global network of resources, data, and media capabilities. Despite its corporate parentage, the agency has maintained a strong independent creative culture and identity. It competes directly with other top-tier creative agencies such as Wieden+Kennedy, BBDO, and DDB, and remains a destination agency for brands seeking transformative, culturally impactful creative work.