Goodby Silverstein & Partners

One of the most award-winning and creatively prestigious independent-heritage agencies in the United States, known for iconic brand-building campaigns

Goodby Silverstein & Partners (GS&P) is one of the most celebrated creative advertising agencies in the United States, founded in 1983 by Jeff Goodby and Rich Silverstein in San Francisco, California. The agency has built a decades-long reputation for producing culturally resonant, award-winning campaigns across television, digital, print, and experiential media. Its portfolio includes some of the most iconic taglines in advertising history, including 'Got Milk?' for the California Milk Processor Board, 'Have you driven a Ford lately?' for Ford, and memorable work for brands such as Budweiser, Chevrolet, Adobe, and the NBA. GS&P operates as part of Omnicom Advertising Group, the advertising-focused operating division within the broader Omnicom Group holding company. This affiliation provides GS&P with access to Omnicom's vast global network of media, data, and technology resources while maintaining its distinct creative identity and San Francisco headquarters. The agency is consistently recognized at major industry awards shows including Cannes Lions, the Clios, and the One Show, cementing its status as a top-tier creative shop. In the modern advertising landscape, GS&P has expanded its capabilities beyond traditional creative services to encompass digital strategy, social media, content production, and data-driven creative development. The agency serves a roster of major national and global brands, competing directly with other elite creative agencies for prestige accounts. Its blend of West Coast creative culture and world-class strategic thinking continues to differentiate it in a competitive market.