Crispin Porter + Bogusky

Established creative agency known for innovative, culturally-driven campaigns within the Stagwell network

Crispin Porter + Bogusky (CP+B) is a full-service creative advertising agency that revolutionized modern advertising through its unconventional, integrated campaigns that blur the lines between traditional advertising, digital media, and experiential marketing. Founded in Miami and later expanding to multiple offices, the agency gained legendary status in the 2000s for transformative work including Burger King's 'Subservient Chicken' and 'Whopper Sacrifice' campaigns, MINI Cooper's launch in the U.S., and Truth anti-smoking campaigns. The agency operates as part of Stagwell Inc. (NASDAQ: STGW) — formed when MDC Partners combined with the Stagwell Group in 2021 — and in April 2024 rebranded to simply "Crispin" and maintains offices in multiple cities including Boulder, Colorado, which serves as a primary creative hub. CP+B's approach combines strategic thinking with creative execution across all channels, from traditional media to digital platforms, social media, and experiential activations. The agency is known for its ability to create culturally relevant campaigns that generate significant earned media and consumer engagement. While the agency experienced changes in leadership and structure over the years, including the departure of co-founder Alex Bogusky in 2010, it continues to operate as a distinct brand within the Stagwell network, serving major clients across various industries including consumer packaged goods, automotive, technology, and retail sectors. As a creative agency rather than a pure AdTech platform, CP+B leverages advertising technology and data analytics as tools within its broader creative and strategic services. The agency partners with various AdTech platforms and media buying technologies to execute campaigns but focuses primarily on creative development, brand strategy, and integrated marketing communications.