Crispin Porter + Bogusky

Established creative agency known for innovative, culturally disruptive campaigns

Crispin Porter + Bogusky (CP+B) is a full-service creative advertising agency that gained prominence in the 2000s for its unconventional, integrated marketing campaigns that blended traditional advertising with digital, social media, and experiential marketing. Founded by Sam Crispin in 1965 and later transformed under the leadership of Alex Bogusky and Chuck Porter, the agency became known for its provocative, culture-shifting work for clients including Burger King's 'Subservient Chicken' and 'Whopper Sacrifice' campaigns, MINI Cooper's launch in the U.S., and Domino's Pizza turnaround. The agency operates as part of the MDC Partners network (now Stagwell Group) and maintains offices in multiple locations. CP+B's approach emphasizes creative problem-solving, brand transformation, and campaigns that generate earned media and cultural conversation. While not a traditional AdTech platform provider, the agency has been influential in pioneering digital-first advertising strategies and integrating technology into creative campaigns. CP+B has experienced various structural changes over the years, including leadership transitions and office consolidations, but remains active as a creative agency focused on delivering innovative advertising solutions for major brands across multiple industries.