Mother

Leading independent creative agency with global presence

Mother is an independent creative advertising agency founded in 1996 in London, with additional offices in New York, Los Angeles, and Shanghai. The agency has built a reputation for creating culturally impactful, unconventional advertising campaigns that challenge traditional marketing approaches. Mother works with a diverse portfolio of major brands including Stella Artois, KFC, Target, Ikea, and Sonic Drive-In, among others. Unlike traditional AdTech platforms, Mother operates as a full-service creative agency focused on brand strategy, creative development, and campaign execution across multiple channels including digital, social, experiential, and traditional media. The agency is known for its collaborative, non-hierarchical culture and its emphasis on creativity and brand building over purely performance-driven marketing. Mother has won numerous industry awards and is recognized as one of the leading independent agencies globally. While Mother is not a technology platform in the traditional AdTech sense, it operates within the broader advertising ecosystem as a creative services provider that works alongside AdTech platforms and media buying agencies to develop and execute brand campaigns.