Forsman & Bodenfors

Premium global creative agency known for culturally iconic campaigns, operating within the Stagwell holding company network

Forsman & Bodenfors (F&B) is a globally recognized independent-minded creative agency originally founded in Gothenburg, Sweden. The agency built its reputation on culturally resonant, idea-driven advertising, most famously producing the Volvo Trucks 'Epic Split' featuring Jean-Claude Van Damme, which became one of the most viral advertising films in history. F&B is known for its non-hierarchical, collaborative creative culture and has consistently ranked among the world's top creative agencies at Cannes Lions and other major award shows. The agency expanded internationally with offices in New York, Toronto, Stockholm, Singapore, and Shanghai, serving major global brands across automotive, consumer goods, technology, and entertainment sectors. In 2018, F&B was acquired by MDC Partners, the Canadian-American marketing communications holding company, which later merged with Stagwell Inc. in 2021. As a result, F&B now operates as part of the Stagwell network, though it has maintained its distinct brand identity and creative culture. Within the broader advertising and marketing services ecosystem, F&B occupies a premium creative agency position, competing with other top-tier global creative shops. Its value lies not in AdTech platforms or programmatic tools, but in high-impact brand storytelling, integrated campaigns, and creative strategy for blue-chip clients. The agency's Swedish heritage and flat organizational structure are frequently cited as differentiators that fuel its creative output.