Wieden+Kennedy

One of the world's largest and most prestigious independent creative advertising agencies, known for culturally defining brand campaigns

Founded in 1982 by Dan Wieden and David Kennedy in Portland, Oregon, Wieden+Kennedy (W+K) is one of the world's most celebrated and largest independent advertising agencies. The agency built its reputation through transformative creative work, most notably its decades-long partnership with Nike, which produced the legendary 'Just Do It' tagline and countless iconic campaigns. W+K's creative philosophy centers on bold, culturally resonant storytelling that transcends traditional advertising conventions. W+K operates a global network of offices spanning Portland, New York, London, Amsterdam, Tokyo, Shanghai, Delhi, and São Paulo, allowing it to serve multinational clients with locally nuanced creative work. Its client roster has included Nike, Coca-Cola, Old Spice, Delta Air Lines, Facebook, KFC, and many other major global brands. The agency is particularly renowned for its Super Bowl advertising, brand-building campaigns, and integrated creative work across TV, digital, social, and experiential channels. As a fully independent agency, W+K has deliberately avoided acquisition by major holding companies such as WPP, Publicis, or Omnicom, a distinction that sets it apart in an industry dominated by large conglomerates. This independence is central to its culture and creative output, enabling it to take creative risks and maintain long-term client relationships built on trust and craft. W+K also operates an internal entertainment and content studio, further expanding its capabilities beyond traditional advertising into branded content and cultural programming.