Wieden+Kennedy

One of the largest and most prestigious independent creative advertising agencies globally, known for culture-defining brand campaigns.

Wieden+Kennedy (W+K) is one of the world's most celebrated independent advertising agencies, founded in 1982 by Dan Wieden and David Kennedy in Portland, Oregon. The agency built its reputation through transformative creative work for Nike, a relationship that began at the agency's founding and produced the iconic 'Just Do It' tagline — widely considered one of the greatest advertising slogans in history. W+K has since grown into a global network with offices in Amsterdam, London, New York, Shanghai, Tokyo, São Paulo, and Delhi, serving a roster of major global brands. The agency operates across the full spectrum of creative advertising services, including brand strategy, campaign development, digital and social media, content production, and experiential marketing. Notable campaigns include Old Spice's viral 'The Man Your Man Could Smell Like,' Coca-Cola's 'Open Happiness,' and work for brands such as ESPN, Facebook, Delta, and Procter & Gamble. W+K is consistently ranked among the most creative agencies in the world by industry publications and award shows including Cannes Lions. As a fully independent agency — a rarity among large global networks — W+K occupies a distinctive position in the advertising industry. Its independence allows for a culture-first, creativity-driven approach unconstrained by holding company pressures. While not a traditional AdTech company, W+K intersects with the AdTech ecosystem through its digital, programmatic, and data-driven creative capabilities, and its influence on brand advertising strategy shapes how major advertisers approach media investment and creative execution.