Wieden+Kennedy

Leading independent creative advertising agency globally

Wieden+Kennedy is one of the largest independent advertising agencies in the world, founded in 1982 by Dan Wieden and David Kennedy. The agency is renowned for creating culturally influential advertising campaigns, including Nike's 'Just Do It' slogan and other memorable work for major global brands. With offices across North America, Europe, and Asia, W+K has built a reputation for creative excellence and maintaining independence in an industry dominated by holding company consolidation. The agency operates as a traditional creative advertising agency rather than an AdTech platform, focusing on brand strategy, creative development, and integrated marketing campaigns. W+K serves major multinational corporations and has expanded beyond traditional advertising into digital, social media, experiential marketing, and content creation. The agency's work has earned numerous industry awards and has been credited with shaping modern advertising culture. While not a technology platform in the AdTech sense, Wieden+Kennedy represents the creative services side of the advertising ecosystem, partnering with AdTech platforms and media buyers to execute campaigns but primarily focusing on creative strategy and content production rather than advertising technology solutions.