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Wieden+Kennedy

Wieden+Kennedy

Creative Advertising AgencyAgencywk.com

Wieden+Kennedy is an American independent advertising agency, founded by Dan Wieden and David Kennedy and headquartered in Portland, Oregon, that ranks among the largest independently owned agencies in the world.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 14, 2026

In the news
Founded
1982
HQ
Portland, Oregon, United States
Connections
48

AI-drafted from public sources10 sources cited

At a glance

Employees
1001-5000
Revenue
$500M-$1B
1integrations11competitors
Marketing Agency

About

One of the world's largest and most prestigious independent creative advertising agencies, known for culturally defining brand campaigns

Wieden+Kennedy is an American independent advertising agency, founded by Dan Wieden and David Kennedy and headquartered in Portland, Oregon, that ranks among the largest independently owned agencies in the world. Its core offerings span brand strategy, creative development, and advertising across television, digital, social media, and experiential marketing channels. The agency builds brand identities for a global client roster that includes Nike, McDonald's, and Hennessy, serving markets across North America, Europe, Asia, and Latin America. Revenue is generated primarily through project-based fees and retainer agreements under which W+K delivers tailored advertising and marketing services scaled to the scope and complexity of each engagement. The agency is recognized for producing work that breaks through to resonate in culture around the world, earning ADWEEK's 2025 Global Agency of the Year award. Source 1: wikipedia.org — Wieden+Kennedy Source 2: preqin.com — Wieden+Kennedy, Inc Asset Profile Source 3: adweek.com — Wieden+Kennedy Built Brand Legacies to Earn ADWEEK's ...

Business model

Agency

Target market

Enterprise

What they offer

  • Brand Advertising

    Full-service creative development for TV, digital, print, and out-of-home advertising campaigns

  • Integrated Campaign Strategy

    End-to-end campaign strategy and execution across multiple channels and touchpoints

  • Digital & Social Creative

    Creative content and campaigns tailored for digital platforms and social media channels

  • Experiential Marketing

    Live events, activations, and immersive brand experiences

  • W+K Entertainment

    Internal content studio producing branded entertainment, films, and cultural programming

  • Media Strategy

    Strategic media planning and buying to complement creative output

Key features

Full creative independence from holding company ownershipDecades-long iconic brand partnerships (e.g., Nike)Global network of offices across multiple continentsDeep cultural insight and brand storytelling expertiseIntegrated creative capabilities across traditional and digital mediaStrong track record in Super Bowl and high-profile advertising

Use cases

Brand identity and positioning for global consumer brandsIntegrated multi-channel advertising campaignsProduct launch campaigns for major consumer goodsCultural moment marketing and real-time brand activationsLong-term brand building and equity developmentSuper Bowl and tentpole advertising executions

Customer segments

Global consumer goods brandsAthletic and sportswear companiesBeverage and food brandsTechnology companiesAirlines and travel brandsRetail and e-commerce brands

Tech & specs

Technology stack

Adobe Creative SuiteDigital production toolsSocial media management platformsData analytics and insights platforms

API

No

Corporate history
  1. 1982 · Founded
Connection details
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