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Science and sport share a similar grind in Lilly’s gritty Olympics spot | ATDb

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Science and sport share a similar grind in Lilly’s gritty Olympics spot

Science and sport share a similar grind in Lilly’s gritty Olympics spot

Ad AgeFebruary 11, 2026Tim NuddRead original

Last updated Feb 11, 2026 by RSS Ingestion

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Wieden+Kennedy’s “Never Over” uses archival footage and old educational audio to liken athletes to researchers.