72andSunny

Premium creative agency within the Stagwell network, known for culturally-driven brand campaigns

72andSunny is a creative advertising agency that operates as a subsidiary of MDC Partners (now Stagwell Group). Founded in 2004, the agency has built a reputation for creating culturally resonant, brand-building campaigns that blend traditional advertising with digital innovation and social impact. The agency takes a collaborative, open-office approach to creative work, positioning itself as a modern alternative to traditional advertising agencies. 72andSunny operates multiple offices globally including Los Angeles, New York, Amsterdam, and Singapore, serving major clients across technology, entertainment, consumer goods, and lifestyle sectors. The agency is known for high-profile work including campaigns for Google, Activision Blizzard, Smirnoff, Target, and Starbucks. Their approach emphasizes cultural relevance, brand purpose, and integrated storytelling across channels. As part of the Stagwell Group network, 72andSunny continues to operate as a distinct brand and creative agency, maintaining its independent culture and creative philosophy while benefiting from the resources and capabilities of a larger holding company. The agency competes in the premium creative agency space, focusing on brands seeking culturally impactful, purpose-driven advertising.