72andSunny

Premium global creative agency known for culturally driven brand campaigns, operating within the Stagwell Inc. holding company network

72andSunny is a full-service creative advertising agency with a reputation for producing culturally driven, boundary-pushing campaigns for some of the world's most recognizable brands. Founded in 2004 and headquartered in Los Angeles, the agency has built a portfolio spanning clients such as Google, Activision, Smirnoff, Samsung, and Carl's Jr., among others. Its work is characterized by a strong emphasis on brand storytelling, cultural relevance, and integrated creative execution across film, digital, social, and experiential channels. 72andSunny operates offices in multiple cities including Amsterdam, New York, and Sydney, giving it a genuinely global footprint. The agency has historically been part of the MDC Partners network and subsequently came under the Stagwell Inc. umbrella following Stagwell's merger with MDC Partners in 2021. This positions 72andSunny within a broader holding company ecosystem while maintaining its distinct creative identity and brand. Within the advertising industry, 72andSunny is regarded as a premium creative shop that competes with other independent-minded agencies for large brand accounts. Its competitive differentiation lies in its culture-first creative philosophy, diverse talent base, and ability to produce work that resonates across demographics and platforms. The agency has won numerous industry awards and is frequently cited as one of the more influential creative agencies of its generation.