72andSunny

Leading independent creative agency within the Stagwell network, known for culturally-driven work

72andSunny is a full-service creative advertising agency founded in 2004 that has built a reputation for creating culturally resonant campaigns for some of the world's most recognizable brands. The agency takes an integrated approach to brand strategy, creative development, and content production, working with clients like Google, Activision, Sephora, and Coca-Cola. Known for their collaborative, open-office culture and willingness to take creative risks, 72andSunny has expanded from its Los Angeles roots to operate offices globally including Amsterdam, New York, and Singapore. The agency operates as part of the MDC Partners network (now Stagwell Group following a 2021 merger) and focuses on building brands through a combination of traditional advertising, digital content, social media, and experiential marketing. 72andSunny differentiates itself through its emphasis on cultural relevance and its ability to create work that generates conversation and drives brand affinity. The agency has won numerous industry awards and is particularly known for campaigns that blend entertainment, sports, and social issues. 72andSunny represents the creative agency side of the advertising ecosystem rather than the technology-focused AdTech sector. While they leverage marketing technology and data in their work, they are primarily a creative services agency rather than a technology platform or software provider.