Companies People Deals & Moves News Insights Compare Categories Graph Ask Submit Beta

The comprehensive database of advertising technology companies, people, and industry news.

Explore

Companies
People
Deals & Moves
News
Categories

Tools

Search
Compare
Insights
Graph

Community

Contributors
Submit
Community Guidelines
Help Center

© 2026 ATDb. All rights reserved. · Logos provided by Logo.dev

Privacy Terms Cookies

How Qualcomm is building an iconic consumer brand for the AI era | ATDb

Home
News
How Qualcomm is building an iconic consumer brand for the AI era

How Qualcomm is building an iconic consumer brand for the AI era

Marketing DiveMay 4, 2026Chris KellyRead original

Last updated May 4, 2026 by RSS Ingestion

Details

CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon that culminates in a new campaign by 72andSunny.