Droga5

Premium creative agency within Accenture Song, recognized as one of the most awarded creative shops globally

Droga5 is a globally recognized creative advertising agency founded by David Droga in 2006. The agency quickly established itself as one of the most awarded and influential creative shops in the industry, known for breakthrough campaigns that blend creativity with cultural relevance. Droga5 has created memorable work for major brands including The New York Times, Under Armour, Chase, and Amazon, earning numerous industry accolades including multiple Agency of the Year titles. In 2019, Droga5 was acquired by Accenture and became part of Accenture Interactive (now Accenture Song), marking a significant shift in the advertising landscape as management consultancies expanded into creative services. The agency maintains its creative-first approach while leveraging Accenture's global scale, technology capabilities, and business consulting expertise. Droga5 operates as a creative agency within the broader Accenture Song network, continuing to serve major brands with integrated creative campaigns across traditional and digital channels. While Droga5 operates in the broader advertising ecosystem that includes AdTech, it is primarily a creative agency rather than a technology platform provider. The agency focuses on creative strategy, brand building, and campaign development, working alongside AdTech platforms and media buying technologies rather than developing proprietary AdTech solutions.