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Brief
D

Droga5

Delivers culturally impactful creative campaigns that drive business results by combining award-winning creativity with strategic thinking and access to Accenture's technology and consulting capabilities.

New York, New York, United StatesFounded 2006Parent: Accenture Song (part of Droga5)

Last updated May 16, 2026 by the ATDb Editorial Team · Connections updated Jun 2, 2026

Industry
Creative Advertising Agency
Business Model
Agency
Target Market
Enterprise
Employee Count
201-500
Parent Company
Accenture Song (part of Droga5)
API Available
No
Market Position

Premium creative agency within Accenture Song, recognized as one of the most awarded creative agencies globally

Overview

Droga5 is a globally recognized creative advertising agency founded by David Droga in 2006. The agency operates as a subsidiary of Accenture Song (formerly Accenture Interactive) following its acquisition in 2019. Droga5 maintains its distinct brand identity and creative-led approach while benefiting from Accenture's global scale and technology capabilities. The agency is known for creating culturally resonant campaigns that blend creativity with strategic thinking, serving major brands across various industries. Droga5 operates offices in New York, London, Tokyo, and São Paulo, offering integrated creative services including brand strategy, advertising campaigns, content creation, digital experiences, and social media. The agency has earned numerous industry accolades, including being named Agency of the Decade by Adweek and accumulating multiple Cannes Lions awards. Under Accenture Song, Droga5 continues to deliver creative excellence while accessing broader capabilities in technology, data, and digital transformation. As part of the Accenture ecosystem, Droga5 serves enterprise clients seeking premium creative services combined with strategic consulting and technology implementation. The agency's work spans traditional advertising, digital campaigns, experiential marketing, and brand transformation projects, positioning it as a bridge between pure creative agencies and technology-driven marketing consultancies.

Products & Features

Brand Strategy

Strategic brand positioning, identity development, and brand transformation services

Creative Campaigns

Integrated advertising campaigns across traditional and digital channels

Content Creation

Original content development including video, social media, and experiential content

Digital Experiences

Digital product design, website development, and interactive experiences

Key Features
Award-winning creative excellenceIntegrated campaign developmentCultural insight and trend analysisMulti-channel content productionBrand strategy and positioningAccess to Accenture technology and data capabilities
Use Cases
Brand repositioning and transformation campaignsProduct launch campaigns across multiple channelsCultural marketing initiatives and social impact campaignsIntegrated digital and traditional advertising programsContent series and branded entertainment development
Customer Segments
Fortune 500 brandsConsumer packaged goods companiesTechnology companiesRetail and e-commerce brandsFinancial servicesAutomotive brandsEntertainment and media companies

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