Droga5

One of the most awarded independent-turned-network creative agencies globally, consistently ranked among the top creative shops and named Agency of the Year 20 times across major industry publications and festivals.

Droga5 is a creative advertising agency headquartered in New York City, founded in 2006 by David Droga.¹ The agency has built its reputation on ambitious, industry-challenging campaigns for major brands, and has been named Agency of the Year 20 times by organizations including Adweek, Advertising Age, and Cannes Lions.² Its client roster includes major advertisers such as HBO, Under Armour, Amazon, The New York Times, and CoverGirl, with roughly 500 employees operating across offices in New York and London.³ Droga5 was acquired by Accenture Interactive — now Accenture Song — in 2019, with WME's 49 percent stake sold for $233 million.¹ Following the acquisition, David Droga was elevated to CEO of Accenture Interactive in 2021 and subsequently rebranded the division as Song in 2022, with a structure aimed at unifying creativity, design, and AI under one roof.⁴ In recent years, Droga5 has faced an exodus of longtime executives and operational pressures, including a layoff of 4% of its New York staff.⁴ Source 1: wikipedia.org — Droga5 Source 2: accenture.com — Accenture Interactive Accelerates its Mission to Reinvent ... Source 3: consulting.us — Accenture Interactive acquires ad agency Droga5 Source 4: marketingdive.com — Droga departs Accenture Song CEO post at fluid moment ...