GALE

A fast-growing, data-driven full-service business agency within the Stagwell network, recognized on Ad Age's A-List for its integrated CRM, media, and creative capabilities.

GALE is a New York City-based business agency that integrates data, technology, media, and creative services to deliver measurable business results for its clients. Founded in 2014 by Brad Simms and a team of industry veterans, GALE differentiates itself by treating marketing as a business discipline — connecting brand investment directly to revenue and growth outcomes. The agency operates at the intersection of consulting, media, and creative, offering a unified approach that spans strategy, CRM, performance media, analytics, and brand creative. GALE joined the Stagwell network in 2021 as part of the merger between Stagwell and MDC Partners, giving it access to a broader ecosystem of technology and agency capabilities. The agency has grown significantly since its founding and earned recognition as one of Ad Age's A-List agencies in 2025, reflecting its rising prominence in the industry. Its client roster includes major brands across financial services, retail, quick-service restaurants, and consumer packaged goods. In the AdTech and marketing services ecosystem, GALE occupies a distinctive position as a full-service agency with deep analytical and data capabilities. Its emphasis on CRM and performance media alongside traditional creative services makes it particularly relevant for brands seeking accountability and ROI from their marketing investments. The agency's integration within Stagwell also provides access to proprietary technology platforms and global scale.