R/GA

PE-backed independent agency-consultancy hybrid known for pioneering digital brand experiences, now repositioning around AI-native capabilities following its 2025 carve-out from IPG

R/GA is a New York City-based advertising and creative technology company with teams operating across ten countries, which became an independent, privately held agency in 2025 after more than two decades under Interpublic Group, with private equity firm Truelink Capital as its new owner.^1,2 Its core service offerings span Brand Design, Product and Experience Design, CRM and Relationship Design, and Campaign and Content Design, with additional specialized capabilities in AI, Commerce, Health, Sport, and Ventures.³ The company's work connects emerging technologies and platforms to build more valuable brand-to-consumer experiences, with a focus on deepening customer loyalty through offerings such as custom brand AI model training, adaptive commerce experiences, and personalized generative interfaces.⁴ Since gaining independence, R/GA has made a series of strategic moves including talent investment, product innovation, and the acquisition of AI system design studio Addition.⁵ Source 1: wikipedia.org — R/GA Source 2: marketingdive.com — R/GA goes indie, pivots to 'new age' marked by AI, ... Source 3: rga.com — Press, Media, Logo Source 4: rga.com — R/GA | About Us Source 5: adtechtoday.com — R/GA Appoints Ren Rigby as First Global Chief Brand Officer