R/GA

Leading global innovation consultancy within the advertising and marketing services sector, part of IPG network

R/GA is a global innovation and design consultancy that operates at the intersection of advertising, technology, and business transformation. Founded in 1977, the company has evolved from a traditional advertising agency into a full-service digital agency and innovation consultancy that helps brands navigate digital transformation. R/GA is known for creating innovative digital experiences, products, and services for major global brands, combining strategic consulting, creative design, and technology implementation. While not a pure-play AdTech company in the traditional sense (like a DSP or SSP), R/GA plays a significant role in the advertising technology ecosystem by designing and building digital marketing platforms, creating innovative advertising campaigns that leverage emerging technologies, and helping brands develop their own marketing technology capabilities. The agency has been recognized for pioneering work in connected experiences, venture design, and helping established companies innovate like startups. R/GA operates as part of the IPG (Interpublic Group) network and maintains offices in major cities worldwide.