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R/GA was acquired by Truelink Capital (Jan 2025)— see Truelink Capital for current status.
Brief
R/GA

R/GA

R/GA combines strategic consulting, product innovation, and creative advertising to help brands transform their businesses and create meaningful customer experiences through technology and design.

rga.comNew York, New York, United StatesFounded 1977Parent: Truelink Capital (part of R/GA)

Last updated May 16, 2026 by the ATDb Editorial Team · Connections updated May 18, 2026

Industry
Digital Agency/Creative Services
Business Model
Agency
Target Market
Enterprise
Employee Count
1001-5000
Revenue Range
$200M-$500M
Parent Company
Truelink Capital (part of R/GA)
API Available
No
Market Position

Leading global digital innovation consultancy within the Interpublic Group network

Overview

R/GA is a pioneering digital innovation consultancy founded in 1977 that operates at the intersection of advertising, technology, and design. The company specializes in creating digital products, services, brand experiences, and marketing campaigns for Fortune 500 companies and global brands. R/GA has evolved from its origins as a motion graphics studio into a full-service innovation partner that combines strategic consulting, product design, technology development, and creative advertising. The company operates as a subsidiary of Interpublic Group (IPG), one of the world's largest advertising and marketing services conglomerates. R/GA maintains a global presence with offices across North America, Europe, Asia, and South America, serving clients across industries including automotive, financial services, healthcare, retail, and technology. The company is known for its venture studio R/GA Ventures, which partners with startups and corporations to build new businesses, as well as its connected device and IoT expertise. R/GA's work spans brand strategy, experience design, technology platforms, content creation, and media planning, positioning it as a hybrid agency-consultancy that bridges traditional advertising with digital transformation and product innovation.

Products & Features

R/GA Ventures

Venture studio and accelerator program that partners with startups and corporations to build new businesses and drive innovation

Connected Experience

Design and development of IoT products, connected devices, and smart experiences across platforms

Brand Strategy & Design

Comprehensive brand positioning, identity design, and strategic planning services

Digital Product Development

End-to-end product design and engineering for web, mobile, and emerging platforms

Marketing & Media

Integrated marketing campaigns, content creation, and media planning and buying services

Key Features
Full-service digital transformation consultingVenture studio and startup accelerationConnected device and IoT expertiseGlobal network of innovation studiosIntegrated creative and technology capabilitiesData-driven experience designAgile product development methodology
Use Cases
Digital transformation and business model innovationConnected product and IoT platform developmentBrand repositioning and identity designE-commerce platform creation and optimizationMobile app design and developmentMarketing campaign creation and executionStartup acceleration and corporate venture buildingCustomer experience strategy and design
Customer Segments
Fortune 500 companiesGlobal consumer brandsAutomotive manufacturersFinancial services institutionsTechnology companiesRetail and e-commerce brandsHealthcare and pharmaceutical companiesTelecommunications providers
Connections

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