R/GA

A top-tier global creative and innovation agency known for blending technology, design, and strategy; widely regarded as a pioneer in digital brand-building and connected experiences.

R/GA is a globally recognized creative agency and innovation consultancy founded in 1977 by Bob Greenberg, originally as a film and visual effects production company before pivoting to digital and interactive work in the 1990s. The agency operates at the intersection of brand strategy, digital product design, marketing communications, and business transformation, serving Fortune 500 clients across industries including consumer goods, technology, automotive, retail, and financial services. R/GA is widely credited with pioneering the concept of the 'networked brand' and has been instrumental in shaping how major brands engage consumers in the digital era. R/GA's service offerings span brand strategy, experience design, product and service innovation, technology development, and connected marketing campaigns. The agency has produced landmark work for clients such as Nike (including the Nike+ ecosystem), Google, Samsung, Beats by Dre, and Verizon, among others. Its integrated model — combining creative, technology, and consulting capabilities — differentiates it from traditional advertising agencies and pure-play digital consultancies alike. R/GA is a subsidiary of IPG (Interpublic Group), one of the world's largest advertising holding companies, which acquired a majority stake in the agency in 2001. Despite operating within a large holding company structure, R/GA has maintained a distinct identity and culture. The agency has offices in major global markets including New York, London, São Paulo, Sydney, Singapore, and Los Angeles, positioning it as a truly global player in the creative and innovation consulting space.