Truelink Capital

Emerging lower-middle-market private equity firm with a notable foothold in marketing services and AdTech through the R/GA acquisition

Truelink Capital is a Los Angeles-based private equity firm focused on investing in lower-middle-market services and technology businesses. The firm targets companies with strong management teams and defensible market positions, typically in the $50M–$500M enterprise value range, providing operational and strategic support to accelerate growth and value creation. Truelink gained significant attention in the advertising and marketing technology ecosystem in March 2025 when it led the management buyout of R/GA, the globally recognized digital agency and innovation consultancy, from Interpublic Group (IPG). As part of the transaction, Truelink committed a $50 million innovation fund to support R/GA's continued investment in technology, talent, and new service offerings, signaling a strategic bet on the future of tech-forward creative and consulting services. While Truelink Capital is not itself an AdTech operating company, its investment in R/GA places it at the intersection of marketing services, digital transformation, and emerging technology. The firm's portfolio strategy reflects a broader trend of private equity firms acquiring agency assets from large holding companies as the latter streamline their portfolios amid industry consolidation pressures.