Ellie Bamford

Ellie Bamford is recognized in the AdTech and agency ecosystem for her ability to connect creative ambition with rigorous, data-informed media strategy. As Global Head of Media & Connections at R/GA, she leads the discipline responsible for how brands show up across channels, ensuring that media planning is not treated as a downstream execution function but as a core driver of brand experience and business outcomes. Her work sits at the intersection of technology, audience intelligence, and storytelling — a rare combination in an industry that often siloes these capabilities. Bamford's career has been built within the agency world, where she has developed expertise in connections planning, media strategy, and the evolving role of media in integrated creative agencies. At R/GA, she has been instrumental in evolving the agency's media offering to reflect the realities of a fragmented, platform-driven media landscape, helping global clients navigate complexity across paid, owned, and earned environments. She is known for advocating that media strategy must be inseparable from brand and creative strategy in the modern marketing mix. A recognized speaker and industry commentator, Bamford contributes to conversations around the future of media agencies, the role of data in creative decision-making, and how brands can build meaningful connections in an attention-scarce environment. Her perspective is shaped by hands-on experience working across global markets and brand categories, giving her a grounded, practitioner's view on where the industry is heading.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026