R/GA Debuts AI Tool To Uphold Brand Guidelines

R/GA is launching an AI tool called the BRDNA Sequencer that can help marketers maintain their brand integrity, Fast Company writes. The new offering trains itself on a company’s brand guidelines and puts them into a format that AI agents can read and understand. The platform-agnostic BRDNA Sequencer allows the company to use simple prompts to generate marketing emails, social assets and CRM systems that can then be edited. The BRDNA Sequencer will be available this month. BRDNA stands for “Brand DNA.”

Last updated Sep 17, 2026 by ATDb automated enrichment