JWT Dublin

Mid-to-large network agency in the Irish market, part of the WPP global holding group, competing with other multinational agency networks and strong local independents.

JWT Dublin was the Irish office of J. Walter Thompson (JWT), one of the world's oldest and most storied advertising agencies, founded in the United States in 1864. Operating from Dublin, the agency served as a key hub for integrated creative communications in Ireland, working with both indigenous Irish brands and multinational corporations seeking to establish or grow their presence in the Irish market. The agency delivered a full suite of services including brand strategy, creative development, media planning, digital marketing, and direct communications. As part of the broader WPP-owned JWT global network, JWT Dublin benefited from access to international resources, proprietary research tools, and a global creative community while maintaining a locally grounded understanding of Irish consumer culture and market dynamics. The agency competed with other major network agencies in Dublin such as BBDO, McCann, and Publicis, as well as strong independent Irish shops. In 2018, WPP merged J. Walter Thompson with Wunderman to form Wunderman Thompson globally, and the Dublin office followed suit, rebranding as Wunderman Thompson Ireland. This merger brought together JWT's brand-led creative heritage with Wunderman's data-driven, performance marketing capabilities, positioning the combined entity as a full-service 'creative, data and technology' agency. The Dublin operation continues under the Wunderman Thompson (now VML) brand as part of WPP's ongoing agency consolidation strategy.