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Brief

TBWA Dublin

Creative Advertising & Brand StrategyAgency

TBWA\Dublin combines the globally proven Disruption methodology with deep local Irish market expertise to deliver breakthrough creative and brand strategy for ambitious brands.

Last updated Jun 22, 2026 by ATDb automated enrichment

HQ
Dublin, County Dublin, Ireland
Parent
Omnicom Group
Connections
3

At a glance

Employees
51-200
1integrations1competitors1corporate family

About

Premium full-service creative agency in Ireland, backed by the global TBWA Worldwide network and Omnicom Group

TBWA\Dublin is the Dublin-based office of TBWA Worldwide, one of the world's leading creative agency networks and a subsidiary of Omnicom Group. Operating as a full-service creative agency, TBWA\Dublin serves a range of Irish and international clients with brand strategy, creative development, media planning, digital marketing, and integrated communications. The agency leverages TBWA's proprietary 'Disruption' methodology — a strategic framework designed to challenge conventions and identify breakthrough opportunities for brands — as its core creative philosophy. As part of the broader TBWA network, the Dublin office benefits from global resources, data tools, and creative talent while maintaining a local market focus. TBWA\Dublin competes in the Irish advertising market alongside other major agency groups and independent shops, serving clients across sectors such as FMCG, financial services, technology, and retail. The agency's connection to Omnicom provides access to shared services including data analytics, programmatic capabilities, and technology platforms. In the Irish AdTech and advertising ecosystem, TBWA\Dublin occupies a position as a premium, creatively-led agency with global network backing. Its value lies in combining internationally proven strategic frameworks with deep local market knowledge, making it a relevant partner for brands seeking both creative excellence and market-specific insight in Ireland.

Business model

Agency

Target market

Mid-Market, Enterprise

What they offer

  • Disruption Strategy

    TBWA's proprietary strategic framework for identifying conventions to challenge and creating breakthrough brand positioning

  • Creative Development

    Full-service creative production including TV, digital, OOH, print, and social content

  • Brand Strategy

    Brand positioning, identity, and long-term strategic planning for clients

  • Digital & Social Marketing

    Digital campaign planning, social media strategy, and content creation

  • Integrated Communications

    Cross-channel campaign planning and execution spanning paid, owned, and earned media

Key features

TBWA Disruption methodologyAccess to Omnicom Group shared data and technology resourcesFull-service creative and strategy capabilitiesLocal Irish market expertiseGlobal network collaboration and talent access

Use cases

Brand repositioning and identity development for Irish marketIntegrated advertising campaigns across TV, digital, and OOHNew product launch campaignsSocial media and digital content strategyCorporate communications and brand storytelling

Customer segments

FMCG brandsFinancial services companiesTechnology companiesRetail brandsGovernment and public sectorMultinational corporations with Irish operations

Tech & specs

Technology stack

Omnicom data and analytics platformsAdobe Creative SuiteSocial media management toolsCampaign management platforms

Security & compliance

GDPR

Deployment

Service-based (no deployment model applicable)

API

No

Connection details

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