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Brief

McCann Dublin

Integrated Advertising & Creative AgencyAgency

McCann Dublin combines local Irish market expertise with the global scale, technology, and creative resources of the McCann Worldgroup network to deliver integrated, data-informed brand communications.

Last updated Jun 22, 2026 by ATDb automated enrichment

HQ
Dublin, County Dublin, Ireland
Network
Parent
Omnicom Group
Connections
2

At a glance

Employees
51-200
1competitors1corporate family

About

One of Ireland's leading full-service advertising agencies, backed by the global McCann Worldgroup network and IPG resources

McCann Dublin is the Dublin-based arm of McCann Worldgroup, one of the world's largest and most awarded advertising agency networks, itself a subsidiary of Interpublic Group (IPG). The agency provides full-service integrated marketing communications including brand strategy, creative development, digital marketing, media planning, and data-driven advertising solutions to a wide range of Irish and multinational clients operating in Ireland. The agency has a strong heritage in the Irish market, working with prominent local and international brands across sectors such as FMCG, financial services, healthcare, and technology. McCann Dublin leverages the global resources, proprietary tools, and technology platforms of the broader McCann Worldgroup and IPG ecosystem, including data analytics, programmatic capabilities, and audience intelligence tools. Within the Irish advertising landscape, McCann Dublin is considered one of the leading full-service agencies, competing with other major network agencies and independent shops. Its connection to the global McCann network gives it access to international best practices, cross-border campaign capabilities, and cutting-edge AdTech and MarTech solutions that smaller independent agencies may lack.

Business model

Agency

Target market

Enterprise

What they offer

  • Brand Strategy

    Development of brand positioning, identity, and long-term strategic communications planning

  • Creative Development

    Full-service creative production including TV, digital, OOH, print, and social content

  • Digital Marketing

    Digital campaign planning, execution, and optimisation across paid, owned, and earned channels

  • Media Planning & Buying

    Strategic media planning and buying services leveraging IPG Mediabrands capabilities

  • Data & Analytics

    Audience insights, campaign analytics, and performance measurement using IPG and McCann proprietary tools

Key features

Full-service integrated advertising capabilitiesAccess to McCann Worldgroup global network and toolsLocal Irish market expertise and cultural insightData-driven creative and media strategyCross-channel campaign executionConnection to IPG's broader technology and data ecosystem

Use cases

National brand advertising campaigns for Irish marketMultinational brand localisation for the Irish marketIntegrated digital and traditional media campaignsBrand repositioning and identity developmentPerformance marketing and lead generationSocial media and content marketing

Customer segments

FMCG brandsFinancial services companiesHealthcare and pharmaceutical companiesTechnology companiesGovernment and public sectorRetail brandsMultinational corporations with Irish operations

Tech & specs

Technology stack

IPG proprietary data platformsMcCann Worldgroup planning toolsAdobe Creative SuiteSalesforce Marketing CloudGoogle Marketing PlatformMeta Business Suite

Security & compliance

GDPR

Deployment

Cloud

API

No

Connection details

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