Integer Group
Integer Group helps brands win at the moment of purchase by combining deep shopper insights with integrated commerce marketing strategies across physical and digital retail environments.
Last updated Jul 11, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026
At a glance
- Employees
- 1001-5000
- Revenue
- $100M-$500M
About
One of the largest and most established commerce and shopper marketing agencies in North America, operating within the Omnicom Group network
Integer Group is a leading commerce marketing agency that specializes in connecting brands with consumers at critical moments in the purchase journey. Founded with a focus on shopper marketing and retail activation, Integer helps brands influence buying decisions through integrated strategies spanning in-store, digital, and experiential channels. The agency works with major consumer packaged goods (CPG) brands, retailers, and Fortune 500 companies to develop campaigns that drive measurable sales lift and brand equity at the point of purchase. Integer Group operates as part of the Omnicom Group network, giving it access to extensive global resources, data capabilities, and media partnerships. The agency's approach blends consumer insights, behavioral data, and creative execution to deliver commerce-driven marketing solutions. Its capabilities span shopper marketing, brand activation, loyalty programs, digital commerce, and retail media — making it a full-service partner for brands navigating the increasingly complex retail landscape. Headquartered in Denver, Colorado, with offices across the United States and internationally, Integer Group has established itself as one of the premier shopper and commerce marketing agencies in North America. The agency's deep expertise in understanding the modern shopper — across both physical and digital retail environments — positions it as a significant player in the broader AdTech and MarTech ecosystem, particularly as retail media networks and commerce media continue to grow in importance.
Business model
Agency
Target market
Enterprise
What they offer
Shopper Marketing
End-to-end shopper marketing strategy and execution designed to influence purchase decisions at retail touchpoints
Brand Activation
In-store and experiential brand activation programs that drive trial, awareness, and conversion
Digital Commerce
E-commerce and digital retail marketing solutions including content, search, and retail media activation
Retail Media
Strategic planning and execution across retail media networks such as Amazon, Walmart Connect, and Kroger Precision Marketing
Loyalty & CRM
Customer loyalty program development and CRM-driven marketing to increase repeat purchase and lifetime value
Insights & Analytics
Shopper research, behavioral analytics, and sales measurement to inform strategy and prove ROI
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
No
- 1991 · Founded