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Brief

Integer Group

Commerce Marketing & Shopper MarketingAgency

Integer Group helps brands win at the moment of purchase by combining deep shopper insights with integrated commerce marketing strategies across physical and digital retail environments.

Last updated Jul 11, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026

Founded
1991
HQ
Denver, Colorado, United States
Connections
4

At a glance

Employees
1001-5000
Revenue
$100M-$500M
4integrations

About

One of the largest and most established commerce and shopper marketing agencies in North America, operating within the Omnicom Group network

Integer Group is a leading commerce marketing agency that specializes in connecting brands with consumers at critical moments in the purchase journey. Founded with a focus on shopper marketing and retail activation, Integer helps brands influence buying decisions through integrated strategies spanning in-store, digital, and experiential channels. The agency works with major consumer packaged goods (CPG) brands, retailers, and Fortune 500 companies to develop campaigns that drive measurable sales lift and brand equity at the point of purchase. Integer Group operates as part of the Omnicom Group network, giving it access to extensive global resources, data capabilities, and media partnerships. The agency's approach blends consumer insights, behavioral data, and creative execution to deliver commerce-driven marketing solutions. Its capabilities span shopper marketing, brand activation, loyalty programs, digital commerce, and retail media — making it a full-service partner for brands navigating the increasingly complex retail landscape. Headquartered in Denver, Colorado, with offices across the United States and internationally, Integer Group has established itself as one of the premier shopper and commerce marketing agencies in North America. The agency's deep expertise in understanding the modern shopper — across both physical and digital retail environments — positions it as a significant player in the broader AdTech and MarTech ecosystem, particularly as retail media networks and commerce media continue to grow in importance.

Business model

Agency

Target market

Enterprise

What they offer

  • Shopper Marketing

    End-to-end shopper marketing strategy and execution designed to influence purchase decisions at retail touchpoints

  • Brand Activation

    In-store and experiential brand activation programs that drive trial, awareness, and conversion

  • Digital Commerce

    E-commerce and digital retail marketing solutions including content, search, and retail media activation

  • Retail Media

    Strategic planning and execution across retail media networks such as Amazon, Walmart Connect, and Kroger Precision Marketing

  • Loyalty & CRM

    Customer loyalty program development and CRM-driven marketing to increase repeat purchase and lifetime value

  • Insights & Analytics

    Shopper research, behavioral analytics, and sales measurement to inform strategy and prove ROI

Key features

Integrated shopper and commerce marketing capabilitiesRetail media network planning and buyingIn-store and experiential activationDigital commerce content and optimizationProprietary shopper insights and researchCross-channel campaign measurement and analyticsOmnicom network integration for data and media scale

Use cases

Driving in-store sales lift for CPG brands at major retailersLaunching new products through integrated shopper marketing campaignsActivating retail media networks to capture high-intent shoppersBuilding loyalty and repeat purchase through CRM programsDeveloping omnichannel commerce strategies for brand and retail clientsMeasuring and optimizing marketing ROI at the point of purchase

Customer segments

Consumer Packaged Goods (CPG) brandsFortune 500 retailersFood and beverage companiesHealth and beauty brandsHousehold products manufacturersTechnology and electronics brands

Tech & specs

Technology stack

Omnicom data platformsRetail media DSPsShopper analytics toolsCRM and loyalty platformsDigital content management systemsCampaign measurement and attribution tools

Security & compliance

GDPRCCPA

Deployment

Cloud

API

No

Corporate history
  1. 1991 · Founded

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