Julian Porras

Julian Porras is a senior media and advertising executive who assumed the role of CEO, LATAM at Omnicom Media Group in 2026, overseeing the group's portfolio of media agencies — including OMD, PHD, and Hearts & Science — across Latin America. In this capacity, he is responsible for driving integrated media strategy, digital transformation, and AdTech adoption across a region characterized by rapid growth in programmatic advertising, connected TV, and data-driven marketing. Prior to his current role, Porras built a distinguished career within the Omnicom ecosystem, most notably serving as CEO of OMD Colombia and later in broader regional leadership capacities. His tenure at OMD was marked by a focus on performance media, audience intelligence, and the integration of advanced analytics into media planning and buying. He has been a consistent advocate for elevating the sophistication of media investment in Latin American markets. Porras is recognized within the LATAM AdTech and media community as a leader who bridges global best practices with the nuanced realities of emerging markets. His work has contributed to the professionalization of programmatic buying, data strategy, and client-centric media solutions across the region.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026