Megan Pagliuca

Megan Pagliuca is one of the most prominent data strategists in the agency holding company world, serving as Chief Data Officer at Omnicom Media Group where she sets the data vision for a portfolio that includes OMD, PHD, and Hearts & Science. She is widely recognized for her work building privacy-compliant advertising frameworks that help major advertisers maintain effectiveness as the industry moves away from third-party cookies. Her leadership on identity solutions, data clean rooms, and first-party data strategy has made Omnicom Media Group a reference point for how large agency groups can navigate the post-cookie landscape. Before stepping into the CDO role at Omnicom Media Group, Pagliuca served as Chief Activation Officer at Hearts & Science, the data-driven agency Omnicom launched in 2016. Prior to her time within the Omnicom ecosystem, she held senior roles at Accuen, Omnicom's programmatic trading desk, where she helped scale programmatic buying capabilities across the holding company. Her career has been defined by an ability to bridge technical data infrastructure with practical advertising outcomes, a combination that has made her a sought-after voice at industry events and in trade press. Pageliuca is a frequent speaker at major AdTech and marketing conferences, where she addresses topics ranging from the future of identity to the ethics of data use in advertising. She has been instrumental in forging partnerships with platforms and data providers to implement clean room technologies and alternative identity frameworks such as UID 2.0, positioning Omnicom clients to compete effectively in an increasingly privacy-regulated environment.

• Bachelor's Degree, University of Michigan

• Led Omnicom Media Group's enterprise-wide data and identity strategy across OMD, PHD, and Hearts & Science
• Pioneered adoption of data clean room solutions and alternative identity frameworks across Omnicom's agency portfolio
• Helped build Accuen into one of the largest programmatic trading operations within a global agency holding company
• Positioned Omnicom Media Group as an industry leader in cookieless advertising readiness

• Contributed commentary and bylines in AdAge, Adweek, and Digiday on privacy-first data strategy and identity resolution