Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms

Omnicom just took a major step forward in solving CTV’s long-running frequency capping problem. The agency holding company announced Monday that it’s adding new capabilities to the cross-platform clean room that its media services division, Omnicom Media, introduced in 2023. These new features enable post-campaign measurement of a campaign’s reach, frequency and performance across multiple […] The post Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms appeared first on AdExchanger.

Last updated Jun 22, 2026 by ATDb automated enrichment