Tony Harradine

Tony Harradine is a senior media industry executive who assumed the role of CEO, APAC at Omnicom Media Group in 2026, taking on responsibility for overseeing the group's portfolio of media agencies and capabilities across the Asia-Pacific region. His appointment reflects Omnicom's strategic focus on strengthening its integrated media offering in APAC, a region characterized by rapid digital transformation, diverse media landscapes, and significant programmatic and data-driven advertising growth. Harradine has built his career within the Omnicom ecosystem, developing deep expertise in media strategy, agency operations, and client leadership across Australian and broader APAC markets. Prior to his elevation to the APAC CEO role, he held senior leadership positions within Omnicom Media Group's Australian operations, where he was instrumental in driving growth and capability development across the group's agency brands including OMD and PHD. As a senior operator in the AdTech and media agency space, Harradine is recognized for his ability to navigate complex, multi-market media environments and align agency capabilities with evolving advertiser needs around data, technology, and audience-driven media investment. His leadership comes at a pivotal time as Omnicom integrates its pending acquisition of Interpublic Group, which will significantly reshape the competitive landscape across APAC.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026