Florian Adamski

Florian Adamski is a senior media and advertising industry executive best known for his long tenure leading Omnicom Media Group (OMG), where he served as Global CEO and oversaw one of the largest media agency networks in the world, encompassing brands such as OMD, PHD, and Hearts & Science. His leadership has been defined by a focus on data-driven media investment, technology integration, and building scaled capabilities in programmatic advertising, audience targeting, and commerce media. He has been a prominent voice on the transformation of the media agency model in the face of platform consolidation and the deprecation of third-party cookies. Adamski rose through the ranks of the Omnicom ecosystem over many years, taking on increasing responsibility across European and global markets before assuming the top role at OMG globally. Under his stewardship, OMG invested heavily in proprietary data and technology infrastructure, including Omni, Omnicom's open operating system designed to connect data, technology, and talent across the group's agencies. His operational approach emphasized integrating advanced analytics and identity solutions to future-proof media planning and buying for major global advertisers. Following Omnicom's announced acquisition of Interpublic Group — one of the most significant consolidation moves in the history of the holding company era — Adamski was named to the newly structured leadership team as CEO of Omnicom Media in December 2025, positioning him to oversee a combined media operation of unprecedented scale. This role places him at the center of integrating two of the industry's largest media networks and shaping the competitive landscape of global media buying.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jul 16, 2026