Paul Wright

Paul Wright is a seasoned AdTech and digital media executive best known for his senior leadership roles at the intersection of mobile advertising, attribution, and marketing analytics. As Managing Director for the UK, France, Middle East, and Turkey at AppsFlyer, he has been a prominent voice in the mobile measurement ecosystem, helping brands and agencies across a broad multi-regional remit understand the value of data-driven attribution in an increasingly privacy-first landscape. Wright's career reflects a consistent trajectory through some of the most influential organisations in digital advertising. He served as Director of EMEIA at Apple's iAd mobile advertising network from 2013, giving him deep expertise in mobile-first ad products at scale. Prior to that, he held Chief Digital Officer roles at Omnicom Media Group and OMD UK, where he shaped digital strategy for one of the world's largest media agency networks. His earlier career included a sales role at BSkyB, grounding him in broadcast and premium media commercial environments. Across these roles, Wright has developed a reputation as a practitioner-operator who combines commercial acumen with technical fluency in mobile marketing. He is a regular speaker at industry events including Pocket Gamer and contributes commentary to trade publications such as The Drum, making him a recognisable figure in the UK and EMEA AdTech community.

Last updated Jun 24, 2026 by ATDb automated enrichment