Hakuhodo DY Media Partners

Was Japan's #2 media investment platform, behind Dentsu Media, serving as the centralized media-buying arm of the Hakuhodo DY Holdings group

Hakuhodo DY Media Partners is an integrated media company formed by consolidating the media operations of three advertising agencies — Hakuhodo, Daiko, and YOMIKO — and operates as a subsidiary of Hakuhodo DY Holdings.¹ Handling the group's media and content businesses, it draws on expertise in planning, production, buying, and media traffic to deliver optimized marketing solutions for advertisers, media companies, and content holders.¹ Its flagship next-generation offering, Advertising as a Service (AaaS), is designed to shift the advertising media business away from trading reserved ad spaces toward maximizing advertising effectiveness through programmatic advertising.² In a partnership announced in July 2024 with DoubleVerify, a digital media measurement and analytics platform, Hakuhodo DY Media Partners integrated AI-driven technology into AaaS to improve ad quality, enhance brand safety, and help advertisers achieve their business goals more securely.² On the social media front, the company participates in "TeamPiQ," Japan's first official collaborative project with Pinterest Japan, exploring how users' latent interests can be activated through seasonal and trend-driven content to drive purchase behavior.³ Hakuhodo DY Media Partners is scheduled to be absorbed into Hakuhodo Inc. on April 1, 2025, with its media response functions consolidated into the new combined entity.⁴ Source 1: hakuhodody-holdings.co.jp — Group Overview | Online Integrated Report 2022 Source 2: doubleverify.com — DoubleVerify has partnered with Hakuhodo DY Media ... Source 3: hakuhodody-one.co.jp — Hakuhodo DY Media Partners and ... Source 4: hakuhodo-global.com — About the integration of Hakuhodo and Hakuhodo DY ...