Hakuhodo
Hakuhodo delivers holistic, consumer-centric marketing solutions grounded in its unique 'sei-katsu-sha' philosophy, combining deep cultural insight with integrated creative, media, and data capabilities across Asia-Pacific.
Last updated Jun 3, 2026 by ATDb automated enrichment · Connections updated Jun 3, 2026
- Industry
- Integrated Advertising & Marketing Services
- Business Model
- Agency
- Target Market
- Enterprise
- Employee Count
- 10000+
- Revenue Range
- $1B+
- Stock Symbol
- 2433.T
- Parent Company
- Hakuhodo DY Holdings
- API Available
- Limited
Second-largest advertising agency in Japan and a leading integrated marketing group in Asia-Pacific, operating under Hakuhodo DY Holdings
Hakuhodo is one of Japan's oldest and most prominent advertising agencies, founded in 1895 and headquartered in Tokyo. As the second-largest agency in Japan behind Dentsu, Hakuhodo offers a comprehensive suite of services including strategic planning, creative development, media buying, digital marketing, data analytics, and PR. The agency is renowned for its proprietary 'sei-katsu-sha' philosophy — a holistic approach to understanding consumers not merely as buyers but as full human beings living their lives — which underpins its research, strategy, and creative work. Hakuhodo operates through its parent holding company, Hakuhodo DY Holdings, which also encompasses Daiko Advertising and Yomiko Advertising. The group has a significant international footprint, particularly across Asia-Pacific markets including China, Southeast Asia, and beyond. Hakuhodo International manages its global network, partnering with agencies and networks worldwide to serve multinational clients. The company serves major Japanese and global brands across automotive, consumer goods, technology, finance, and retail sectors. In the AdTech and digital marketing space, Hakuhodo has invested in data-driven capabilities, programmatic advertising, and digital transformation services. Through subsidiaries and partnerships, it offers digital media planning, performance marketing, and marketing technology consulting. The agency competes with both domestic rivals like Dentsu and global holding groups such as WPP, Publicis, and Omnicom for large-scale integrated marketing mandates across the Asia-Pacific region.
Sei-katsu-sha Research
Proprietary consumer research methodology that studies people holistically as 'sei-katsu-sha' (life-livers) rather than just consumers, informing strategy and creative.
Integrated Media Planning
End-to-end media strategy and buying across TV, digital, print, OOH, and emerging channels in Japan and Asia-Pacific.
Digital Marketing & Programmatic
Data-driven digital advertising services including programmatic buying, performance marketing, and digital campaign management.
Creative Services
Full-service creative development including brand strategy, advertising production, content creation, and experiential marketing.
Marketing Technology Consulting
Advisory and implementation services helping clients adopt and optimize marketing technology stacks and data platforms.
PR & Communications
Public relations, corporate communications, and reputation management services for Japanese and multinational brands.
Hakuhodo International
Global network arm managing international client relationships and partnerships across markets outside Japan.