Hakuhodo
Hakuhodo is a Japanese integrated marketing and innovation company, founded in 1895, that provides advertising and public relations services as part of the global top ten in its field.
Last updated Oct 5, 2026 by the ATDb Editorial Team
AI-drafted from public sources3 sources cited
At a glance
- Employees
- 10000+
- Revenue
- $1B+
- Stock
- 2433.T
About
Japan's second-largest advertising agency and a leading pan-Asian marketing communications group under Hakuhodo DY Holdings
Hakuhodo is a Japanese integrated marketing and innovation company, founded in 1895, that provides advertising and public relations services as part of the global top ten in its field. Operating through a network of over 150 offices across approximately 20 countries and regions, Hakuhodo serves more than 3,000 clients by leveraging world-class research, big data, and digital expertise to develop innovative creative solutions. On the ad tech and media optimization front, Hakuhodo Data Labs offers e-Genie, a self-serve omni-channel media optimizer whose AI Agentic Flows automate budget reallocation, bid tuning, and SKU-level performance management across marketplace and quick commerce platforms, delivering improved ROI and faster decision-making for brand partners. The platform already provides capabilities such as bulk actions, day-part bidding, digital shelf intelligence, and real-time dashboards, with the AI layer targeting over 15% performance improvement and a 30% reduction in manual reporting. In February 2023, Hakuhodo was among several companies formally indicted on suspicion of bid rigging related to contracts for the 2020 Summer Olympics, with the firms accused of lowering the competitiveness of their tenders. Source 1: wikipedia.org — Hakuhodo Source 2: hakuhodo-global.com — HAKUHODO Source 3: adtechtoday.com — Hakuhodo Data Labs' e-Genie Launches Industry-First AI ...
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What they offer
Sei-katsu-sha Research
Proprietary consumer research methodology that studies people holistically as 'life-players' rather than just consumers, informing strategy and creative development.
Media Planning & Buying
Integrated media strategy, planning, and buying services across TV, digital, print, out-of-home, and emerging channels.
Digital Marketing Services
End-to-end digital marketing including SEO/SEM, social media, programmatic advertising, and performance marketing.
Creative Development
Full-service creative production including advertising campaigns, branded content, and experiential activations.
Data & Analytics
Data-driven marketing solutions leveraging first-party and third-party data for audience targeting, measurement, and optimization.
Hakuhodo DY Media Partners
Media investment and planning arm managing large-scale media buying across Japan and Asia-Pacific.
Consulting & Digital Transformation
Business and marketing consulting services helping clients adapt to digital disruption and evolving consumer behaviors.
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API
Limited