Hakuhodo

Japan's second-largest advertising agency and a leading pan-Asian marketing communications group under Hakuhodo DY Holdings

Hakuhodo Inc. is Japan's second-largest advertising agency and one of Asia's most influential marketing communications groups, founded in 1895 and headquartered in Tokyo. The company offers a comprehensive suite of services including strategic planning, creative development, media buying and planning, digital marketing, data analytics, and experiential marketing. Hakuhodo operates through a network of subsidiaries and affiliates across Asia-Pacific, the Americas, Europe, and beyond, serving multinational corporations and domestic Japanese brands alike. Hakuhodo is a core subsidiary of Hakuhodo DY Holdings, a publicly traded holding company that also encompasses Daiko Advertising and Yomiko Advertising. The group collectively represents one of the largest advertising conglomerates in Asia. Hakuhodo differentiates itself through its proprietary 'sei-katsu-sha' philosophy — a holistic approach to understanding consumers not merely as buyers but as whole human beings living full lives — which informs its research, strategy, and creative work. In the AdTech ecosystem, Hakuhodo has invested heavily in data-driven marketing capabilities, programmatic advertising, and digital transformation services. The company has formed strategic partnerships and joint ventures with global technology platforms and has expanded its digital and data consultancy offerings to help clients navigate the evolving media landscape. Its strong regional footprint in Southeast Asia, China, and other high-growth markets positions it as a key player for brands seeking pan-Asian marketing expertise.