Skip to content
ATDbbeta
Brief
Hakuhodo DY Holdings

Hakuhodo DY Holdings

Advertising & Marketing ServicesHolding Companyhakuhodody-holdings.co.jp

Hakuhodo DY Holdings is a Japanese advertising holding company that owns Hakuhodo, Daiko, and Yomiko Advertising, and ranks as the second-largest advertising company in Japan.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2003
HQ
Tokyo, Japan
Connections
14

AI-drafted from public sources21 sources cited

At a glance

Employees
10001+
Revenue
¥953.3 billion (FY2025, year ended Mar 31 2025)
Stock
TSE: 2433
5integrations2competitors7corporate family
Marketing Technology

About

Japan's #2 advertising organization and a top-tier global agency holding company, trailing only Dentsu domestically while competing with WPP, Publicis, and Omnicom internationally

Hakuhodo DY Holdings is a Japanese advertising holding company that owns Hakuhodo, Daiko, and Yomiko Advertising, and ranks as the second-largest advertising company in Japan. Through a network linking over 150 offices in around 20 countries and regions, the group works in partnership with more than 3,000 clients. Hakuhodo, its core agency, leverages world-class research, big data, and digital expertise to develop innovative creative solutions for clients. In 2023, Hakuhodo was among several companies charged by Japan's Fair Trade Commission with violating the Antimonopoly Act. Source 1: wikipedia.org — Hakuhodo DY Holdings Source 2: hakuhodo-global.com — HAKUHODO

Business model

Agency Holding Company

Target market

Enterprise

What they offer

  • Hakuhodo Inc.

    Core full-service advertising agency offering brand strategy, creative, and media services with deep Japanese consumer insight expertise

  • Daiko Advertising

    Full-service advertising agency subsidiary contributing creative and media planning capabilities

  • Yomiko Advertising

    Full-service advertising agency subsidiary specializing in media and communications services

  • Hakuhodo DY Media Partners

    Integrated media buying and planning operation consolidating media investment across the group

  • SoldOut

    Digital marketing subsidiary focused on performance advertising and SMB digital solutions

  • Hakuhodo Product's

    Sales promotion and activation specialist within the group

  • Hakuhodo DY Digital

    Digital marketing and technology solutions arm supporting data-driven advertising and programmatic capabilities

Key features

Integrated full-service advertising across creative, media, digital, and PRDeep Japanese consumer and cultural insight ('sei-katsu-sha' philosophy)Programmatic and data-driven media buying via Hakuhodo DY Media PartnersGlobal network spanning 30+ countries through 453 subsidiariesDigital transformation and MarTech consulting capabilitiesSales promotion, experiential, and below-the-line marketing servicesPublic relations and corporate communications services

Use cases

National brand advertising campaigns in JapanIntegrated media planning and buying for large advertisersDigital performance marketing and programmatic advertisingCross-border marketing for Japanese brands expanding internationallyConsumer research and brand strategy developmentSales promotion and retail activationCorporate communications and public relations

Customer segments

Large Japanese corporations and conglomeratesMultinational companies entering or operating in JapanJapanese brands expanding internationallyGovernment and public-sector clientsConsumer goods and retail brandsAutomotive manufacturersFinancial services companies

Tech & specs

Technology stack

Programmatic advertising platformsData management platforms (DMP)Marketing automation toolsConsumer data analytics systemsDigital media buying technology

Security & compliance

GDPRJapan Act on Protection of Personal Information (APPI)

Deployment

Managed ServiceHybrid

API

Limited

Corporate history
  1. 2003 · Founded
How it came together
  • 2003·Acquired → Hakuhodo DY Holdings↗
  • 2003·Acquired → Hakuhodo DY Holdings↗
  • 2025·Acquired → Hakuhodo DY Holdings↗
See the full lineage →
Connection details
View Hakuhodo DY Holdings’s full portfolio (7) See integrations with Hakuhodo DY Holdings (5)

Explore further

3 views
On the Holdco MapHakuhodo DY HoldingsOn the Mapby country + regionOn the GraphNetwork around Hakuhodo DY Holdings