Hakuhodo DY Holdings

Japan's #2 advertising organization and a top-tier global agency holding company, trailing only Dentsu domestically while competing with WPP, Publicis, and Omnicom internationally

Hakuhodo DY Holdings is Japan's second-largest advertising and marketing holding company, listed on the Tokyo Stock Exchange (TSE: 2433). The group was established on October 1, 2003, through the landmark integration of three major Japanese agencies — Hakuhodo, Daiko Advertising, and Yomiko Advertising — representing the first major holdco consolidation in Japan's advertising industry, designed to mount a credible challenge to Dentsu's long-standing dominance. The 'DY' in the name stands for Daiko and Yomiko. The group operates a comprehensive suite of advertising, marketing, and communications services spanning creative, media planning and buying, digital marketing, public relations, sales promotion, and data-driven marketing solutions. Its core subsidiary, Hakuhodo Inc., is one of Japan's most storied agencies with deep expertise in consumer insight and brand strategy. The broader group encompasses 453 subsidiaries operating in more than 30 countries, with 29,386 employees worldwide as of FY2025 (year ended March 31, 2025), generating consolidated revenue of ¥953.3 billion. In the AdTech and MarTech ecosystem, Hakuhodo DY Holdings has invested significantly in data analytics, programmatic advertising, and digital transformation capabilities, partnering with global technology platforms and building proprietary tools to serve large Japanese and multinational advertisers. The group competes primarily with Dentsu Group domestically and with global holding companies such as WPP, Publicis Groupe, and Omnicom internationally, leveraging its deep roots in the Japanese market alongside a growing international footprint.