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Yomiko Advertising

Yomiko Advertising

Full-Service Advertising AgencyAgencyyomiko.co.jp

Integrated advertising solutions leveraging deep ties to Japan's largest newspaper group and a full suite of media planning, creative, and digital marketing services.

Last updated Jun 26, 2026 by ATDb automated enrichment

Founded
1946
HQ
Tokyo, Japan
Parent
Hakuhodo DY Holdings
Connections
9

At a glance

Employees
604
Revenue
$500M–$1B
2integrations6competitors1corporate family
Marketing Agency

About

One of Japan's top-tier advertising agencies, closely tied to the Yomiuri Shimbun media group, competing in the mid-tier below Dentsu and Hakuhodo

Yomiko Advertising Inc. (株式会社読売広告社, "Yomiuri Advertising Company") is a Tokyo-based full-service advertising and integrated-marketing agency. It traces its operating history to 1929 (as Yamamoto Shinkōsha) and was incorporated under its current name in 1946. Since the October 2003 formation of Hakuhodo DY Holdings, Yomiko has been a wholly-owned consolidated subsidiary of that group — one of its three core agency brands with Hakuhodo and Daiko. The "Yomiuri" in its name reflects its origins buying advertising space in the Yomiuri Shimbun, but it has no capital relationship with the Yomiuri Shimbun Holdings group, and it is not affiliated with Recruit Holdings. The agency offers integrated marketing across consulting, digital, creative, activation, media and PR, with particular depth in real estate, entertainment/anime, and community marketing.

Business model

Agency

Target market

Enterprise

What they offer

  • Media Planning & Buying

    Comprehensive planning and purchasing of advertising space across TV, print, digital, and outdoor media

  • Creative Production

    Development of advertising creative assets including TV commercials, print ads, and digital content

  • Digital Marketing Services

    Digital advertising solutions including programmatic buying, social media advertising, and search marketing

  • Data Analytics & Research

    Consumer insights, campaign measurement, and market research services to optimize advertising effectiveness

  • Promotional & Event Marketing

    Below-the-line promotional campaigns, events, and experiential marketing activations

Key features

Integrated media planning across traditional and digital channelsStrong access to Yomiuri Shimbun print and digital inventoryFull-service creative and production capabilitiesConsumer research and data analyticsProgrammatic and digital advertising capabilitiesCross-media campaign management

Use cases

National brand advertising campaigns across Japanese mediaIntegrated print and digital advertising for consumer goods brandsMedia planning for entertainment and sports marketingRetail and e-commerce promotional campaignsCorporate communications and public relations campaigns

Customer segments

Consumer goods and FMCG brandsRetail and e-commerce companiesEntertainment and media companiesFinancial services firmsAutomotive brandsGovernment and public sector

Tech & specs

Technology stack

Programmatic advertising platformsData management platforms (DMP)Digital analytics toolsAd serving technology

Security & compliance

Japan Personal Information Protection Act (PIPA)GDPR (for international clients)

Deployment

CloudManaged Service

API

Limited

Corporate history
  1. 1946 · Founded
Connection details
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