Ogilvy Japan

A leading integrated creative and marketing communications agency in Japan, operating as VML & Ogilvy Japan under WPP, with strong heritage from both the Ogilvy and VML global networks.

Ogilvy Japan, founded in 1984 as Ogilvy & Mather Japan, operated as a full-service advertising and marketing agency in Tokyo under the WPP group. The agency delivered integrated communications services including brand strategy, creative advertising, public relations, and digital marketing to multinational and domestic Japanese clients across a wide range of industries. In April 2019, it combined with Geometry Global Japan to form Geometry Ogilvy Japan, expanding its capabilities in commerce and shopper marketing. The entity was subsequently rebranded as VML & Ogilvy Japan on June 15, 2023, reflecting WPP's broader global restructuring that merged VML and Ogilvy's operations in key markets. VML & Ogilvy Japan now operates as the successor brand in Tokyo, continuing to serve clients with creative, experience, and commerce capabilities under the combined VML and Ogilvy banner. The rebranding aligns with WPP's strategy to consolidate agency brands and deliver more integrated offerings to clients in Japan. As VML & Ogilvy Japan, the agency maintains its position as one of the leading creative and marketing communications agencies in the Japanese market, drawing on the global networks and methodologies of both Ogilvy and VML. The agency serves enterprise clients seeking brand-building, digital transformation, and integrated marketing solutions in one of Asia's most significant advertising markets.