TBWA Hakuhodo

Leading creative agency in Japan, uniquely positioned as a joint venture bridging global disruption methodology with deep local Japanese market expertise

TBWA Hakuhodo is a premier creative agency established as a joint venture between TBWA Worldwide, the global advertising network owned by Omnicom Group, and Hakuhodo Inc., Japan's second-largest advertising agency. Founded in 2006, the agency combines TBWA's globally recognized 'Disruption' methodology with Hakuhodo's deep-rooted understanding of Japanese consumer culture and its 'sei-katsu-sha' (whole-person) philosophy. This fusion positions TBWA Hakuhodo as a uniquely capable agency for brands seeking to connect authentically with Japanese and broader Asian audiences while maintaining global creative standards. The agency offers a full suite of integrated marketing and communications services, including brand strategy, creative development, digital marketing, media planning, experiential marketing, and content production. Its client roster includes major global and domestic brands across automotive, technology, consumer goods, and entertainment sectors. The agency is known for high-profile campaigns that blend cultural insight with bold creative thinking, leveraging both parent companies' extensive networks and resources. Within the AdTech and advertising ecosystem, TBWA Hakuhodo occupies a strong position as a top-tier creative and integrated agency in Japan, competing with other major network agencies such as Dentsu, McCann Worldgroup Japan, and Grey Japan. Its dual heritage gives it a competitive edge in bridging global brand narratives with local market nuances, making it a preferred partner for multinational companies entering or expanding within the Japanese and Asian markets.