Ryan Kangisser — Chief Strategy Officer at MediaSense

Ryan Kangisser has taken on the role of Chief Strategy Officer at MediaSense, a leading independent media management consultancy. MediaSense specializes in helping global brands optimize their media investments, agency relationships, and marketing technology ecosystems. Kangisser is a well-known figure in the media and advertising industry, having previously served in senior roles including as a Partner at MediaSense, where he was instrumental in shaping the firm's strategic advisory offerings across media transformation, agency reviews, and martech consulting. This appointment formalizes and elevates Kangisser's strategic leadership within MediaSense, signaling the firm's intent to deepen its consultancy capabilities at a time when brands are under increasing pressure to demonstrate media accountability, navigate complex agency ecosystems, and adapt to a rapidly evolving AdTech landscape. His elevation to CSO reflects MediaSense's commitment to positioning strategy as a core pillar of its service offering. Kangisser is widely recognized for his thought leadership on media investment strategy, agency model design, and the intersection of technology and media buying. His continued presence at MediaSense in this elevated capacity is likely to reinforce the firm's competitive standing among independent media consultancies, particularly as brands seek trusted advisors to help them navigate challenges such as identity resolution, programmatic transparency, retail media growth, and AI-driven media planning.

This leadership appointment reinforces MediaSense's positioning as a premium independent media consultancy at a critical juncture in the AdTech industry. As brands increasingly scrutinize their media agency relationships, demand greater transparency in programmatic supply chains, and grapple with the deprecation of third-party cookies and the rise of alternative identity solutions, having a dedicated Chief Strategy Officer signals organizational maturity and a sharpened strategic focus. Kangisser's elevation could attract larger enterprise clients seeking high-level strategic counsel rather than purely operational media auditing services. Competitively, this move strengthens MediaSense against rivals such as Ebiquity, ID Comms, and Flock Associates in the media consultancy space. It also reflects a broader industry trend of consultancies investing in senior strategic talent to capture advisory budgets that were historically held by management consulting firms or large agency holding groups. The appointment may also influence how MediaSense engages with AdTech vendors, platforms, and agency holding companies as a strategic intermediary.