Skip to content
GM

George Manas

Operator

George Manas is a senior media and marketing technology executive recognized for building data-driven, performance-focused capabilities within large agency holding companies. Appointed as Chief Growth & Solutions Officer at Omnicom Group as part of the leadership restructuring following Omnicom's acquisition of Interpublic Group in late 2025, Manas is positioned to drive integrated growth strategies and solutions development across the combined entity — one of the largest advertising conglomerates in the world. Prior to his current role, Manas served as CEO of OMD Worldwide, Omnicom's flagship media agency brand, where he led the agency's global strategic direction, new business efforts, and capability modernization. Under his leadership, OMD strengthened its positioning around data, analytics, and audience-driven media planning. Before leading OMD globally, he held senior roles within Omnicom Media Group focused on performance media and digital transformation. Manas has been a consistent voice in the industry on topics including the evolution of media measurement, the role of data and technology in modern media buying, and the integration of performance and brand marketing. His elevation to a group-level role at Omnicom reflects the holding company's emphasis on solutions-oriented growth as it integrates IPG's assets and talent.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jul 20, 2026

Role
Chief Growth & Solutions Officer
Company
Omnicom Group
Based
New York, New York, United States
Connections
3
Years in industry
20 years

Bio

George Manas is a senior media and marketing technology executive recognized for building data-driven, performance-focused capabilities within large agency holding companies. Appointed as Chief Growth & Solutions Officer at Omnicom Group as part of the leadership restructuring following Omnicom's acquisition of Interpublic Group in late 2025, Manas is positioned to drive integrated growth strategies and solutions development across the combined entity — one of the largest advertising conglomerates in the world. Prior to his current role, Manas served as CEO of OMD Worldwide, Omnicom's flagship media agency brand, where he led the agency's global strategic direction, new business efforts, and capability modernization. Under his leadership, OMD strengthened its positioning around data, analytics, and audience-driven media planning. Before leading OMD globally, he held senior roles within Omnicom Media Group focused on performance media and digital transformation. Manas has been a consistent voice in the industry on topics including the evolution of media measurement, the role of data and technology in modern media buying, and the integration of performance and brand marketing. His elevation to a group-level role at Omnicom reflects the holding company's emphasis on solutions-oriented growth as it integrates IPG's assets and talent.

Career

  • CEO

    OMD Worldwide · 2022-2025

  • President

    OMD USA · 2019-2022

  • Chief Performance Officer

    Omnicom Media Group · 2017-2019

Expertise & education

Expertise

Performance MediaData-Driven MarketingMedia Planning & BuyingAgency Growth StrategyAudience TargetingMarketing MeasurementProgrammatic AdvertisingMedia Agency Operations

Speaking topics

The future of media measurementData-driven media strategyPerformance and brand marketing convergenceAgency transformation in the AI era

Recognition

Notable achievements

  • Appointed Chief Growth & Solutions Officer at Omnicom Group following the landmark Interpublic Group acquisition in 2025
  • Led OMD Worldwide as Global CEO, overseeing one of the world's largest media agency networks
  • Drove performance media capability expansion across Omnicom Media Group