Justin Wroe

Justin Wroe is a senior media and advertising executive known for leading large-scale agency operations and commercial strategy at the highest levels of the holding company ecosystem. He joined Omnicom Media as Chief Commercial Officer in 2026, a role focused on driving revenue growth, client partnerships, and commercial innovation across Omnicom's portfolio of media agencies including OMD, PHD, and Hearts & Science. Prior to Omnicom, Wroe served as CEO of IPG Mediabrands US, the American arm of Interpublic Group's media investment and intelligence division, which encompasses agencies such as Initiative, UM, and Reprise. In that role, he oversaw billions of dollars in media billings and was responsible for the strategic direction, talent, and client relationships of one of the largest media agency networks in the country. His tenure at IPG Mediabrands gave him deep experience navigating the intersection of data-driven media buying, programmatic infrastructure, and large advertiser needs. Wroe's career reflects a trajectory through senior commercial and operational roles within the global media agency world, with particular strength in building and scaling agency businesses, managing complex client portfolios, and positioning agency groups competitively in an increasingly technology-driven media landscape.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026