Skip to content
ATDbbeta
JO

Joanna O'Connell

Thought Leader

Joanna O'Connell serves as Chief Intelligence Officer, North America at Omnicom Media Group, bringing deep expertise in advertising technology, programmatic strategy, and media intelligence to one of the industry's largest agency groups. Her career spans practitioner, trade, and advisory roles, including positions at MediaMath, the Interactive Advertising Bureau (IAB), and AdExchanger, giving her a grounded, cross-sector perspective on how the ad tech ecosystem actually operates. She is recognized for translating complex industry dynamics into clear strategic direction for marketers, agencies, and technology partners.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
Chief Intelligence Officer, North America
Company
Omnicom Media Group
Based
New York, New York, United States
Connections
6
Years in industry
15 years

Bio

Joanna O'Connell serves as Chief Intelligence Officer, North America at Omnicom Media Group, bringing deep expertise in advertising technology, programmatic strategy, and media intelligence to one of the industry's largest agency groups. Her career spans practitioner, trade, and advisory roles, including positions at MediaMath, the Interactive Advertising Bureau (IAB), and AdExchanger, giving her a grounded, cross-sector perspective on how the ad tech ecosystem actually operates. She is recognized for translating complex industry dynamics into clear strategic direction for marketers, agencies, and technology partners.

Career

  • VP, Principal Analyst

    Forrester Research · ~2015-2024

  • Chief Marketing Officer / Marketing Leadership Role

    MediaMath · ~2012-2015

  • Research / Editorial Role

    AdExchanger · ~2010-2012

  • Role

    Interactive Advertising Bureau (IAB) · prior

Expertise & education

Expertise

Programmatic AdvertisingMedia IntelligenceAdvertising Technology StrategyIdentity ResolutionData-Driven MarketingAgency-Technology PartnershipsAgentic AI in MarketingMedia Planning and Buying

Education

  • BA, Boston College

Speaking topics

Agentic AI and its impact on marketing and mediaProgrammatic advertising strategyThe future of media intelligenceData and identity in a privacy-first worldAgency and AdTech ecosystem dynamics

Recognition

Notable achievements

  • Named Chief Intelligence Officer, North America at Omnicom Media Group, a newly created strategic leadership role
  • Spent nearly a decade as a principal analyst at Forrester Research covering AdTech and programmatic advertising
  • Recognized speaker at industry events including Possible 2026, where she addressed agentic AI's impact on marketing
  • Built cross-sector credibility spanning practitioner (MediaMath), trade (IAB, AdExchanger), and advisory (Forrester) roles

Publications

  • Forrester Research reports on programmatic advertising and AdTech (various, ~2015-2024)
Connection details