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Joanna O'Connell

Chief Intelligence Officer, North America at Omnicom Media Group

Driving media and advertising intelligence strategy across North America for Omnicom Media Group

AnalystNew York, New York, United States18+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Joanna O'Connell serves as Chief Intelligence Officer, North America at Omnicom Media Group, bringing deep expertise in advertising technology, programmatic strategy, and media intelligence to one of the industry's largest agency groups. Her career spans practitioner, trade, and advisory roles, including positions at MediaMath, the Interactive Advertising Bureau (IAB), and AdExchanger, giving her a grounded, cross-sector perspective on how the ad tech ecosystem actually operates. She is recognized for translating complex industry dynamics into clear strategic direction for marketers, agencies, and technology partners.

Previous Roles

SVP, Marketing

MediaMath

VP, Industry Initiatives

Interactive Advertising Bureau (IAB)

VP, Research and Advisory Services

AdExchanger

Expertise
Programmatic AdvertisingSupply Path OptimizationIdentity ResolutionAd Tech Ecosystem StrategySupply Chain TransparencyDemand-Side Platforms (DSPs)Privacy and Data RegulationAd Tech and Mar Tech Convergence
Education
  • BA, Boston College
Notable Achievements
  • Built research and advisory practice at AdExchanger during the critical early growth phase of programmatic advertising
  • Contributed to IAB industry standards and best practices development as VP of Industry Initiatives
  • Established herself as one of Forrester's leading voices on programmatic and ad tech strategy
Speaking Topics
Programmatic advertising strategy and evolutionSupply path optimization and transparencyPrivacy-centric identity solutionsAd tech consolidation and market dynamicsThe convergence of advertising and marketing technology
Publications
  • Forrester Research reports on programmatic advertising, identity, and ad tech strategy
Connections